Endura first to use coldblack® technology for sublimation printed Endura Racing team kit and race clothing
Livingston, Scotland, February 2012 – You may have followed Endura Racing Team’s great performance at the recent Tour Mediterranean, which was rewarded with two stage wins and the overall victory for Jon Tiernan-Locke and you may well be familiar with the distinctive black and lime race colours of the team which look at first glance like a gentle evolution from the previous year’s design.
Jon Locke winning the first of his two stages. Photos: Roberto Bettini | bettiniphoto.net
Some of the logos have changed but there is little else that jumps out as a significant departure from the 2011 kit. That is until you try riding in the kit in hot, sunny weather. The predominantly black design looks great, stands out in the peloton and is practical in wet weather and on dirty road conditions in a way that light and white colours simply aren’t. However, in another global first for Endura, the longstanding problem of racing in dark colours – overheating – has now been overcome.
The Scottish company has worked closely with an advanced Italian fabric mill to be the first bike apparel brand to develop and deliver coldblack® technology into its digital sublimation printed team kit. The result is to reduce the surface temperature of the team kit by a full 4 degrees centigrade when cycling in strong sunlight compared to using the untreated fabric.
Obviously this benefit of heat reduction will not have unfolded its full potential in the cold conditions of last week’s UCI 2.1 French stage race Tour Mediterranean, and will therefore not have helped Endura Racing’s Jon Tiernan-Locke much in securing the win. However, such a large reduction in fabric temperature will help Endura Racing’s riders feel substantially fresher and more comfortable when racing in hot conditions.
Whilst many brands (including Endura) use the coldblack® technology for plain dyed fabrics, Endura is the first company to have successfully developed and applied this technology into sublimation printed race clothing. Everyday cycling enthusiasts can look and feel like a pro thanks to the Endura Racing Equipe Replica Team Kit which also shares the coldblack® technology and the same treatment is now also being introduced into Endura’s Equipe range of custom printed clothing for club members.
Coldblack® by Schoeller® Switzerland is a special finishing technology for textiles which reduces heat build-up by reflecting sun rays. As a result the textiles stay measurably cooler and the wearer perspires less. At the same time, coldblack® treated garments deliver reliable protection from UV rays – a minimum of UPF 30 is guaranteed even for white fabrics, the UPF of dark coloured garments being significantly higher.
In warm conditions, and especially during a race, heat management is one of the demanding physical tasks a cyclist’s body has to perform (think about it: the hotter the body gets, the more it sweats, the more it dehydrates), and therefore cool racing kit can make all the difference. Just imagine cycling up an Alpine pass in the heat of summer to suddenly have the temperature drop by 4 degrees Celsius, the effect is really noticeable in real world conditions rather than just a marginal change observed in a laboratory.
Endura applies coldblack® finish to their Team Edition Jerseys and Team Edition Bibshorts to keep the Endura Racing Team cool during races. Non-team riders can kit themselves out with the premium Endura Equipe collection which offers a range of garments featuring coldblack® technology, from customizable Equipe Team Replica Jersey and Team Replica Bibshorts, to top-of-the-line Über Bibshorts.
Equipe Team Replica Jersey
The Equipe Team Replica Jersey is cut using an aero-fit pattern developed by our pro riders and is the same jersey that the team race in. This results in a very close-fitting, low drag jersey. Details of the jersey include a full front zip, Silicon gripper lightweight hem, 3 elasticated rear pockets and a zipped security pocket. The jersey can be customized with the rider’s nickname, name and national flag and features the same coldblack® technology as used in the jerseys issued to the professional riders in Endura Racing.
The classic ergonomic 8 panel bibshorts are made from Italian Power Lycra with CoolMax® centre front panel and also incorporate coldblack® technology to reduce overheating.
The Italian 2 piece multidensity moulded stretch pad of these bibshorts has been developed by the Endura Racing Professional Cycle Team itself.
3D mesh wicking panels and back allow for optimal breathability while support stretch gloss panels and the silicone gripper lightweight hem ensure perfect fit. A rear laser cut pockets stows away small items. Reflective trims enhance visibility.
Equipe Über Bibshorts
The Equipe Über Bibshorts are the top of the line bibshorts in the Equipe range. The Italian Power Lycra used provides superb muscle support with shaping and panelling that has been refined by repeated input from testing by riders of the Endura Racing Team.
The black colour option incorporates coldblack® technology, substantially reduces heat absorption from sunlight and so prevents overheating. Both colour options, the white + black one and the fully black version, offer sun protection factor of 50+.
The foundation for these bibshorts is the 1000 Series Italian stretch pad which employs 3-D computer controlled cutting technology to sculpt a continuously variable pad profile from a single piece of foam, thereby avoiding abrupt changes to profiles.
The pad features a low friction underside, injection gel inserts around the sit bones and a massaging perforated upper TRS foam sub-surface and is finished with a fast-wicking, antibacterial microfiber fabric.
Guide to Buying Clothing
- Buyers Guide: Prendas Ciclismo Jacket
- Buyers Guide: Shutt VR’s Leisure Jacket
- Buyers News: New at Endura for 2013
- News: Get a Good Value Bundle from Shutt VR
- News: Against the Wind – The Endura Pakagilet
- Clothing: New Performance Jacket from ShuttVR
- Cycling Kit: Endura’s FS260-Pro Roubaix Jacket
- News: Festive Sole Food from Endura – Stylish Cycling Socks
- News: Endura celebrates Scottish heritage with Whisky Cycling Jerseys
- News: Shutt VR Launches new Active Jacket for Winter
- News: Conquer the Rain with the Endura Photon Jacket
- News: Endura Official Clothing Sponsor at Sleepless In The Saddle 2012
- News: Function Meets Fashion: The Endura Urban Range
- New season Sale at Prendas
- Buyers Guide: Race Cape – Weather Protection on the bike
- Team News: Endura Racing heading for a European Weekend
- Tour Méd Winner Wears Racing Kit Featuring coldblack® Technology
- Feature: RST cycle clothing from Milk Race Winner Chris Walker
- Matrix Fitness-Prendas reveal new look for the 2012 season
- Gloves! Endura have found Nemo!
- News: PS+ Team Kit Debuts in the British Peloton
- Keep Warm!: A Guide to layering your clothing
- Talkingshop: Endura boss – Jim McFarlane
- News: It doesn’t have to cost a lot to race
- Buyers Guide: Top Selections from Prendas
- XMAS IDEAS: Shutt VR
- Winter Training: Keeping warm on the bike whilst training
- Xmas Gifts? Ride in Style, Train like a Pro
- XMAS: Will it be socks or something special?
- Talking Shop: Ken Jones of Onimpex