Female cycle clothing brand AnaNichoola and the MuleBar Girls launch Velo Jam, the first ever women’s only track meet.
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This revolutionary event will be held at Herne Hill Velodrome on the 16th June 2012 and uniquely, will feature women’s only categorised racing with a significant prize fund. Racing will be split into three categories (Elite, Club and Go-Race!) and will attract women of all racing abilities, from seasoned pro’s to weekend-warriors, clubriders and pure novices.
From the success and participation levels of the MuleBar Girl track coaching sessions, it was apparent that an event such as this was missing from the UK racing calendar. Women often encounter barriers when it comes to racing and historically there hasn’t been the critical mass or saturation to create a thriving women’s centric event, until now.
Velo Jam will attract racing women from far-and-wide through its unique offering, high-class racing and significant cash prize pot which currently stands at £1000, it will be a spectacle of women’s UK racing set amongst a fun, relaxed atmosphere. The Club and Go-Race! races are designed around increasing the participation of women at a grass-roots level.
AnaNichoola are keen to be involved as a sponsor because they believe racing needs to be more accessible to women. Cycle racing is a hard, fun activity that chimes neatly with their “Style Your Ride” campaign. Herne Hill is the Company’s local venue and holds both nostalgic and sentimental value with the brand.
Enter the event here: http://www.riderhq.com/events/velojam
AnaNichoola are excited to support Velo Jam and women’s cycling.
For more information about Velo Jam, please visit www.hernehillvelodrome.com/velojam
