OneLife iD, the UK’s innovative, interactive sports and emergency identity band, has teamed up with the organisers of UK’s premier international cycle event, The Tour of Britain
OneLife iD, the UK’s innovative, interactive sports and emergency identity band, has teamed up with the organisers of UK’s premier international cycle event, The Tour of Britain, to support the Tour Ride cycle sportive events. The Tour Ride and OneLife iD partnership will mean that the first 100 entrants in each Tour Ride location will win a free OneLife iD band, with all other entrants receiving valuable discount vouchers.
The five regional, mass participation bike events across England, Scotland and Wales will take place during July, August and September 2012 and will offer up to 10,000 ”amateur” cyclists the opportunity to experience participation in a top cycle event.
Colin Addison, Co-Founder & Marketing Officer at OneLife iD, said, “The Tour of Britain is the UK’s top cycling event and we are delighted to be working with the team on The Tour Rides. Our passion is cycling and when we realised that the final stage passes our front door in the Surrey Hills we just had to be involved”.
Tour Ride Manager Rob Kennsion said “ The Tour Rides are all about letting the UK’s growing number of amateur cyclists experience participation in a high profile event in a safe and enjoyable way. Working with OneLife iD means that we are able to offer riders in The Tour Rides an emergency and sports identity band that helps keep them safe before, during and after their event and lets The Tour Ride team keep them up to date with the latest event information”.
OneLife iD is an interactive sports and emergency identity band. Using QR codes it links to an individual’s OneLife personal ID page. In addition to emergency contact and medical information, the ID page can also include other features such as links to Twitter and Facebook pages and hold important documents, photos and business-related information.
The Tour Ride OneLife iD offer provides a range of discounts on a new, fully interactive ID band that:
• Functions as a personal ID wherever you go
• Protects you on The Tour Ride and out training
• Displays emergency, medical, social and contact information which is easy to update
OneLife iD is a UK company. For more information visit www.onelifeid.com