British bike wear provider Endura launches its new Urban Range!
COMPANY PRESS RELEASE
Livingston, Scotland, July 2012: British bike wear provider Endura launches its new Urban Range! Perfectly suited for city cyclists, this new line combines functionality with subtle, contemporary, office-compatible chic. The Urban range provides comfortable cycling clothing that can be worn on and off the bike – basically, clothing that performs like bike wear but that does not look like it!
Clean lines and discrete, subtle details play together with the latest fabric technologies. Each garment is beautifully finished, and the sub-toned colours make them timeless every-day favourites. The Urban range contains head-to-toe cycling outfits, from jackets, CoolMax™ Merino jerseys, pants and shorts to leather gloves, an Urban cap and classy Argyll socks.
For those days when rain clouds are threatening to make your ride less enjoyable, the Urban Shell Jacket offers a stylish way of staying dry. When not needed, the fully seam-sealed jacket made of 2.5-layer waterproof and breathable houndstooth weave fabric stows away easily thanks to its compact size. The set in sleeves make for a improved shoulder cut.
The waist hem and the cuffs are bonded on the front for a smooth, comfortable fit, while the dropped tail and arm cuffs are elasticated. The adjustable hood is helmet compatible and features an internal piping structure and soft touch rubberised detailing. Further details of the Urban Shell Jacket include a discrete napoleon chest pocket with detachable glasses wipe and media port, and reflective trims on sleeves and rear.
The Urban Softshell Jacket is a stylish jacket in a timeless design which will be your best companion in every-day life, whether you are on or off your bike, whether you are heading to the office or to the pub. The light weight waterproof, breathable stretch softshell fabric with a DWR finish on the outer and a cosy microfleece inner will keep you perfectly warm and dry.
The fixed hood features a beautiful internal all over print and a helmet compatible adjustment system. The jacket is equipped with lots of great details like fleece lined zipped handwarmer pockets, a large rear stash pocket, a napoleon pocket with media port and glasses wipe, a retractable and detachable key leash attached to the inner hem, and discrete dark reflective trims on the sleeves and on the rear.
Made from a durable easycare 4-way stretch fabric with water resistant finish, the Urban Stretch Pant and the Urban Stretch Short offer freedom of movement on the bike while looking great. The slim fit with extended back rise and lower front rise ensures a comfortable fit for ergonomic cycling.
Thanks to the no flap calves of the pants there is no need for hem adjusters. The pants and the shorts feature a seamless crotch gusset for comfort, a tailored waistband with internal fly gusset, twin stud closure, two front jean style hip pockets and two rear zipped pockets with reflective trim details as well as a handy D-lock loop. Last but not least, the Urban Stretch Pant and the Urban Stretch Short both come complete with an Urban-branded stylish belt.
Apart from their sophisticated, clean design, the Urban CoolMax™ Merino L/S Jersey and the Urban CoolMax™ Merino S/S Polo will win you over with their unbelievably pleasant next-to-skin feel. Made from a CoolMax™/Merino blend stretch fabric, both shirts are fast wicking and odour resistant to keep you fresh all day long. Coming in a cycle specific fit, both shirts feature a concealed zipped security pocket on the rear and a covered longlined buttoned placket.
The new Urban range is rounded off by beautiful accessories. The Urban Cap is made up of a 3 panel light weight stretch fabric construction with a fully lined wicking inner with bound seams. A thin inner terry sweat band ensures a comfortable fit while the rear elastic holds the cap in place. The cap is available in two sizes, SM and L-XL.
The Urban Leather Glove offers an elegant way of keeping your hands well protected. The leather full-finger glove features an embossed leather palm with light padding for comfort, twin-needled palm stitching, embossed thumb crotch overlay and wrap-around Velcro wrist strap for secure fit.
Last but not least, the Argyll Sock is a truly classy looking piece while working perfectly well as a sports sock thanks to fast drying, fast wicking, CoolMax™ fabric, high stretch fit, durable Nylon heel and toe sections, Lycra support zone at the arch, and seamless toe construction.