News: Endura Set to Shine at Eurobike 2012

Scottish All Weather Expert and Bike Wear Manufacturer Endura is on the Marks for a Strong Eurobike Presence - Lots of Innovative New Endura Products and New Categories to be Launched

Livingston, Scotland, July 2012 – Scottish cycle clothing provider Endura has a lot up its sleeve for this year’s Eurobike show (Germany), with outstanding new products and new categories ready to be launched. Since cyclists’ safety on the roads is an important issue for Endura, the Livingston-based company has completely overhauled and extended its Luminite collection of high-vis commuter clothing.

The new high end MTR range will make any XC racer’s heart beat faster, while the popular FS260-Pro range boasts some spectacular new performance items for passionate road cyclists – including a discrete and functional take on Women’s bib shorts.

Endura will be launching its first range of Road and MTB helmets which have benefited not only from extensive rider input but also the latest computer mathematical modelling techniques – the results are outstanding in terms of both looks and performance. Endura bike luggage is another exciting product category launch to look forward to.

Last but not least, Endura’s extensive new high-end light reactive eyewear range will surely be an eye-opener.

If all this was not already enough, there is plenty more in the Endura FW2012 and SS2013 collections which is well worth seeing – come and have a look at the impressive Endura range that covers everything from toned-down urban cycling styles and functional hi-viz commuter wear, ultra-durable mountain bike shorts and performance cycle jerseys to award winning jackets and high-end road cycling gear tested by the Endura Racing Team as well as huge accessory and eyewear ranges.

In order to accommodate the huge offer, Endura has significantly increased its booth space from last year – there’s even going to be a second floor this year! Here’s a sneak preview on some of the new items that you’ll only see in their full glory at Eurobike 2012 (August 29-Sept 1).

Web: www.endura.co.uk