Aviva becomes title sponsor of the Women’s Tour and Tour of Britain
News: Aviva Sponsor Women’s Tour & Tour of Britain
SWEETSPOT PRESS RELEASE
Aviva, the UK’s largest insurer, has announced it is taking on the title sponsorship of the most prestigious male and female professional cycling road races in Britain. The races will be renamed the Aviva Tour of Britain and the Aviva Women’s Tour as Aviva takes on the sponsorship from Friends Life, which became part of the Aviva group earlier this month.
At the launch event in Piccadilly Circus, the new Yellow Jerseys for both races were unveiled. Among the guests there to mark Aviva’s new sponsorship were Olympic champions Dani King and Chris Boardman and Chief Executive of race organisers Sweetspot, Hugh Roberts.
Aviva already has a long history of supporting a variety of different sports and currently has sponsorship deals in place with Premiership Rugby, Norwich City Football Club and the Aviva Stadium in Ireland.
Dani King, Olympic gold medal winner in the 3km Team Pursuit at London 2012, said: “Taking part in the first ever Women’s Tour last year was incredible. To see so many people out on the streets to support the riders was a real buzz and I think this year’s race is going to be even better. To have Aviva on board as title sponsor, with their history of sport sponsorship, can only be a good thing for cycling.â€
Chris Boardman, gold medal winner at the 1992 Olympics, said: “Last year I did a lot of work around both these races, but particularly the Tour of Britain. The race helped to elevate cycling to a whole new level, and a large part of that has to go down to the sponsors. The introduction of a household name like Aviva as title sponsor gives the event a further boost. I was at the final stage of the Tour of Britain last year when it was a circuit around central London and the atmosphere was incredible. I have a feeling it’s going to be even better this year.â€
Karen Burrell, Marketing Delivery Director at Aviva, said: “Cycling is a passion that has gripped the towns and cities across the country and we’re proud to be sponsoring both the Aviva Women’s Tour and the Aviva Tour of Britain. Aviva actively supports the communities we operate in and we have a long history of successful sporting sponsorships which we are now looking to build on with cycling. We are excited about how we can bring this partnership to life both for our customers and our employees.â€
Hugh Roberts, Chief Executive of Sweetspot, the race organisers, said:Â “Having a title sponsor last year helped us to take both events to a new level, reaching more communities and spectators than ever before. Now we have Aviva on board and I think we’re going to see something really special. Last year we had some of the biggest names in cycling taking part in the Tour of Britain, like Sir Bradley Wiggins, Mark Cavendish and Michal Kwiatkowski and we expect the same profile of riders to take part this year.
“For the Women’s Tour, last year’s race was the first one, but already it is being held up as an example to cycling organisations around the world of how a female cycling event can be a success. Making it the Aviva Women’s Tour will only enhance that and we are looking forward to an even bigger and better event this Juneâ€
The sponsorship deal not only takes in the Aviva Tour of Britain and the Aviva Women’s Tour, but also the Aviva London Cycle, which takes place on same day as the final stage of the Aviva Tour of Britain, and the Aviva Tour Ride, a sportive in Worcestershire in October.
Send your results as well as club, team & event news here
Other Results on VeloUK (including reports containing results)
- RR Result: East Cleveland Classic
- Features, Reports, Results
- Crit Result: Thruxton Tuesday Series 2
- Crit Result: CDPP Sport Crit Series 1
- Crit Result: SACA Salt Ayre Series 1
- Crit Result: Portsmouth Evening Circuits 4
- Crit Result: Rowe & King Maindy 1
- Q&A: Charlie Abraham (Lee Valley Youth Junior Cycling Team)
- Events: SSSCCRRL Road Race League
- Youth Result: Isle of Man Youth League
- Youth Result: Lawford Youth Series (Curborough) #2
- Crit Result: Full Gas Summer Circuit Series #2
- Crit Result: Ride Flux Spring Crit series #2
- Youth Result: Maindy Flyers Freewheel League 1
- Ribble Collective: Ride More in ’24
- Crit Result: Tameside Cycling Development Circuit Races 1
- Crit Result: 2024 West Thames League 1
- Startlist: The Drummond Trophy
- TT Result: VTTA Surrey/Sussex 10 mile TT
- EVENTS: Proper Northern Road Races – Round 2 Oakenclough
- TTT Result: Scorton TTT
- TT Result: Manchester & District TTA 25m TT
- TT Result: Stowmarket & District CC 15m TT
- TT Result: Paceline RT Sporting TT
- TT Result: Hereford & District Wheelers 25m TT
- RR Result: Yorkshire RRL #1
- Crit Result: Scottish Student Cycling Criterium Championships
- Events: Dave Peck Memorial
- TT Result: Blaydon CC Two Up TT
- TT Result: Kent CA 10m TT
- TT Result: Wessex RC 24m TT
- TT Result: Easterley RC 25m TT
- TT Result: Cranbrook CC 10m TT
- TT Result: Penzance Wheelers 12.5m TT
- TT Result: Fife Century RC 25m TT
- TT Result: Bramley Wheelers 10m TT
- TT Result: Mid Shropshire Wheelers 25m TT
- Youth Result: Hog Hill GP (National Youth Series)
- RR Result: Velo Club Venta Spring Road Race
- News: Women’s Tour of Britain
- Crit Result: Ennerdale Season Openers 2
- RR Result: NCRA Handicap RR (week 5)
Other News on VeloUK
- Events: SSSCCRRL Road Race League
- Ribble Collective: Ride More in ’24
- Startlist: The Drummond Trophy
- EVENTS: Proper Northern Road Races – Round 2 Oakenclough
- Events: Dave Peck Memorial
- News: Women’s Tour of Britain
- Startlist: PB Performance Espoirs Road Race
- East Cleveland Classic: Saint Piran Team
- News: New kit for Ribble Rebellion Riders
- Events: Halesowen Friday Track Nights
- Team News: Ribble Rebellion off to the USA
- News: Pedal Club Lunch (March)
- Rider News: Winning start for Billy Ladle
- News: CiCLE Classic 2024
- Startlist: Stars of the SW Men’s U23 RR
- Startlist: Danum Trophy 2024 (Nat B)
- Startlists: London Dynamo Road Races
- Startlist: La Fleche Waltonne Road Races (BMCR)
- Meet Ribble HoloRider
- Startlists: East Cleveland Classic 2024
- Former Winners: Lincoln Grand Prix
- Chris Lawless Joins Saint Piran Team
- Paracycling Track Worlds Day 4
- Para CyclingWorlds Final Day
- Startlist: National Youth Circuit Series Rd 1
- Report/Result: Azets Spring Classic
- Startlists: RCR Fat Creations Road Races
- Startlist: Capernwray Road Race (March 31)
- Team Report: Fensham Howes MAS Design Junior Team
- Team Report: CiCLE Classic Junior Men
- RIDER REPORTS – Zoe Parker (Solihull CC)
- GB News: Two World Titles for GB at Para Worlds
- Team News: Alba Development Road Team
- News: British Road Champs Return to NE
- THIS WEEKEND: Peaks Two Day is Back!
- News: Laura Kenny Retires
- Team News: Lee Valley Youth Cycling Team
- 2024/25 CYCLO-CROSS CALENDAR
- Startlist: Cardiff Ajax CC 10 Mile TT
- Startlists: 16th Gifford Road Races (Scotland)