News: Endura Racing Team Launch at London Bike Show

British bike wear provider Endura has a lot up its sleeve for this year’s London Bike Show (Booth LB240) on top of the launch of its professional racing team, there is also a range of Urban clothing, new for 2012.

Company Press Release: As well as the launch of the Endura Racing team wearing the Endura Equipe range of clothing, the Scottish company will be showing off its latest ranges of performance clothing for road, mountain, leisure and commuter cyclists and it will also unveil its brand new Urban Range for the first time!

Perfectly suited for city cyclists, this new line combines functionality with subtle, contemporary, office-compatible chic. Come and have a look at the impressive Endura range that covers everything from toned-down urban cycling styles and functional hi-viz commuter wear, ultra-durable mountain bike shorts and performance cycle jerseys to award winning jackets and high-end road cycling gear as well as huge accessory and eyewear ranges.

Selected styles of the current range will be available for purchase, and there might well be the one or the other special offer or free give-away up for grabs.

Also, don’t miss the official team launch of the professional Endura Racing Team which will take place at the London Bike Show on Saturday, January 14th 2012, 1pm – 3pm with a chance to meet the riders and possibly even pick up a team freebie!

New in the Endura collection: Photon Jacket
The new Photon Jacket is made of ultra compact 2.5-layer waterproof breathable fabric.

This latest member in Endura’s exclusive family of cycling jackets is extremely lightweight and ultra packable for a fully waterproof, completely seam-sealed jacket.

For perfect weather protection, the Photon features a slimline inner storm flap with a wrap over zip guard.

Further details include reflective print trims on shoulders and sleeves, a rear pocket with structured bonded opening, elasticated cuffs, hem and neckline, and a mini stuff sack.

The jacket comes in a relaxed fit, and is available in a Men’s and in a Women’s specific version in a range of colours including Hi-Viz.

New for Spring/Summer 2012: Urban Range
The new Urban range provides contemporary, comfortable cycling clothing that can be worn on and off the
bike – basically, clothing that performs like bike wear but that does not look like it! Clean lines and discrete, subtle details play together with the latest fabric technologies. Each garment is beautifully finished, and the sub-toned colours make them timeless every-day favourites. The Urban range contains head-to-toe cycling outfits, from jackets, CoolMax™ Merino jerseys, pants and shorts to leather gloves, an urban cap and classy Argyll socks.

The Urban Softshell Jacket is a stylish jacket in a timeless design which will be your best companion in every-day life, whether you are on or off your bike, whether you are heading to the office or to the pub.

The light weight waterproof, breathable stretch softshell fabric with a DWR finish on the outer and a cosy microfleece inner will keep you perfectly warm and dry.

The fixed hood features a beautiful internal all over print and a helmet compatible adjustment system. The jacket is equipped with lots of great details like fleece lined zipped handwarmer pockets, a large rear stash pocket, a discrete napoleon pocket with media port and glasses wipe, a retractable and detachable key leash attached to the inner hem, and discrete dark reflective trims on the sleeves and on the rear.

For those days when rain clouds are threatening to make your ride less enjoyable, the Urban Shell Jacket offers a stylish way of staying dry. When not needed, the fully seamsealed jacket made of 2.5-layer waterproof and breathable houndstooth weave fabric stows away easily thanks to its compact size.

The set in sleeves make for a improved shoulder cut. The waist hem and the cuffs are bonded on the front for a smooth, comfortable fit, while the dropped tail and arm cuffs are elasticated.

The adjustable hood is helmet compatible and features an internal piping structure and soft touch rubberised detailing. Further details of the Urban Shell Jacket include a discrete napoleon chest pocket with detachable glasses wipe and media port, and discrete reflective trims on sleeves and rear.

Made from a durable easycare 4-way stretch fabric with water resistant finish, the Urban Stretch Pant and the Urban Stretch Short offer freedom of movement on the bike while looking great.

The slim fit with extended back rise and lower front rise ensures a comfortable fit for ergonomic cycling. Thanks to the no flap calves of the pants there is no need for hem adjusters.

The pants and the shorts feature a seamless crotch gusset for comfort, a tailored waistband with internal fly gusset, twin stud closure, two front jean style hip pockets and two rear zipped pockets with reflective trim details as well as a handy D-lock loop. Last but not least, the Urban Stretch Pant and the Urban Stretch Short both come complete with an Urban-branded stylish belt.

Apart from their sophisticated, clean design, the Urban CoolMaxâ„¢ Merino L/S Jersey and the Urban CoolMaxâ„¢ Merino S/S Polo will win you over with their unbelievably pleasant next-to-skin feel.

Made from a CoolMaxâ„¢/Merino blend stretch fabric, both shirts are fast wicking and odour resistant to keep you fresh all day long.

Coming in a cycle specific fit, both shirts feature a concealed zipped security pocket on the rear and a covered longlined buttoned placket.

The new Urban range is rounded off by beautiful accessories. The Urban Cap is made up of a 3 panel light weight stretch fabric construction with a fully lined wicking inner with bound seams. A thin inner terry sweat band ensures a comfortable fit while the rear elastic holds the cap in place. The cap is available in two sizes, SM and L-XL.

The Urban Leather Glove offers an elegant way of keeping your hands well protected. The leather
full-finger glove features an embossed leather palm with light padding for comfort, twin-needled palm
stitching, embossed thumb crotch overlay and wrap-around Velcro wrist strap for secure fit. Last but not least, the Argyll Sock is a truly classy looking piece while working perfectly well as a sports sock thanks to fast drying, fast wicking, CoolMax™ fabric, high stretch fit, durable Nylon heel and toe sections, Lycra support  zone at the arch, and seamless toe construction.