News: Pearl Izumi renew title sponsorship of unique Tour Series

Pearl Izumi to continue as title sponsors of The Tour Series, Britain’s leading, televised cycle race Series, for the next three years

The announcement follows the success of Madison’s title sponsorship of the 2013 Series with the Pearl Izumi brand and will see the event continue to be known as The Pearl Izumi Tour Series for the next three editions of the unique, team based Series.

Pearl Izumi will also become the Official Clothing Supplier to The Pearl Izumi Tour Series from 2014, supplying event officials and staff with clothing and apparel as well as supplying the race leader’s jerseys.

Dominic Langan, CEO Madison said: “The Tour Series is hugely successful competition and loved by all those who watch it live or via the extensive television coverage. We enjoyed unprecedented brand exposure throughout the duration of the Series and we have exciting plans for even greater consumer engagement in Pearl Izumi for 2014.”

Commenting on the renewed partnership, Alastair Grant, Commercial Director for Pearl Izumi Tour Series organisers SweetSpot Group said; “After the success of this year we are excited to be working with Pearl Izumi going forwards and continuing our partnership heading into the 2014 Series and beyond.â€

Dates for the 2014 Pearl Izumi Tour Series were announced at the Cycle Show, with the Series beginning on Tuesday 13 May, finishing five weeks later on Friday 13 June with a Grand Final at Saint Helier on Jersey.

Further details of the 2014 Series and the remaining venues will be announced over the coming months ahead of the launch of the Series in the Spring. Past winners of the competition are Team Halfords Bikehut (2009), Motorpoint Marshalls Pasta (2010), Rapha Condor Sharp (2011), Endura Racing (2012) and Team UK Youth (2013).