News: Streetvelodrome in Manchester

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Streetvelodrome (Britain’s only pop-up velodrome style cycle event) is set to tour the UK during 2014 as a Channel 4 television series.

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On its travels it’ll be stopping in Manchester for the Bike & Triathlon Show 2014 (March 8/9). Created to reflect the growing appetite for the drama and excitement of cycle sport and the broad appeal of Olympic style track racing. StreetVelodrome offers riders a thrilling, adrenaline filled condensed riding experience and for spectators, a close racing spectacle with an exciting and accessible appeal.

The show’s 8,000 plus visitors will get to be some of the first in the country to face the unique StreetVelodrome Challenge. After a quick practice each rider taking part will get the chance to set their fastest lap and climb the ‘Top Gear’ style leader board. “We see Manchester as a great opportunity to showcase the concept and enable as many people as possible to hit those banked corners and get that StreetVelodrome rush” says Series Director Carl Thompson.

Colin Gale, Event Manager for the Bike & Tri Show commented “The StreetVelodrome is a fantastic new addition to this year’s show. We’re thrilled that we can provide our visitors with exclusive access to what’s set to be a huge phenomenon this year. Riders can come along and be one of the first in the country to test it out and take the title of master of the Velodrome!”

As well as the StreetVelodrome Challenge the Manchester Show will also host a televised StreetVelodrome Series exhibition event. The innovative pursuit racing format will be filmed at the show for Channel 4 with the special one off broadcast called ‘StreetVelodrome – Best in Show’ to be transmitted in May. The Series broadcast package includes repeated broadcasts on British Eurosport and Sky Sports as well as almost 30 overseas channels.

The StreetVelodrome Series race format uniquely offers complete gender equality and all competitors race using the same standard equipment. The Series has also taken the unusual step of allowing complete amateur riders, those without any team, club or licence to compete in its national championship.

“Channel 4 will air ‘StreetVelodrome – Best in Show’ just a few weeks ahead of the first round of our inaugural nationwide pursuit racing championship. It will be a great way to introduce this new style of racing to a wider audience just before the first round of the Series” added Carl.

The Manchester Bike & Tri Show will also be an opportunity to bring together both existing and potential commercial partners. With the innovative StreetVelodrome team franchise offering there’s never been a more cost effective way to become a team owner or title sponsor within a UK televised cycle sport.

 


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