News – Millar to ride Parkour Ride


David Millar set to join Liam Phillips, Sam Pilgrim and 150 Amateur Racers in the a unique urban cycling race called Parkour Ride on October 4

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News – Millar to ride Parkour Ride

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FACE partnership, organisers of the Revolution Series and Jupiter London Nocturne, has launched a unique urban cycling race called Parkour Ride. The experiential event is the first of its kind and will pit different tribes of cyclists against each other in a race through the iconic Tobacco Dock in London on October 4th 2014.

The new, multi-discipline elimination tournament takes riders from the worlds of BMX, mountain, fixed-gear and road bikes, and throws them into an extreme performance battle with unique audio visual experiences to get the heart sprinting. Parkour Ride sets two competitors against each over a specially designed eleven story circuit, which has jumps, pinch points and chicanes. The obstacles will be strategically placed to super charge the racing and give the riders a risk and reward choice, to gain the edge over their opponent.

Male and female amateur riders will line up against the Parkour Pros, which include multiple Tour de France stage winner, David Millar, former World BMX Champion, Liam Phillips, bronze medalist from this year’s BMX World Championships, Try Whyte, 5 times British and European Trials MTB Champion Danny Butler and MTB pro, Sam Pilgrim, who will be riding on behalf of Parkour Ride event partner, Swatch.

But Parkour Ride isn’t just about the cycling, it’s a full entertainment package with food served up by rebel caterers Death By Burrito and a dedicated music floor, which is led by the globally famous Red Bull Music Academy. UK hotshot K1R3Y has already been confirmed, with more DJ’s to be announced over the coming weeks. The race circuit goes through the music floor, which will be supported by visuals, projections and lighting, creating a club-esque experience for spectators as they watch the racers shoot past.

Millar commented, “My youth was spent BMXing and mountain biking, so I’m coming full circle in a sense — back to my roots, but on a road bike. I don’t know how much of a chance I have but I’m looking forward to the atmosphere, it’s definitely going to be a unique racing experience.”

Phillips says “This is what cycling is all about, head to head elimination racing and live entertainment. Having had a few trial spins around the course, it reminds me of watching the Monaco Grand Prix, if you’re one inch out, you’re out and down.”

James Pope, Managing Director of FACE Partnership and promoter of Parkour Ride, said, “The concept for Parkour Ride came from a desire to create something completely unique in cycling and unite different types of riders in a big melting pot of racing and entertainment. It’s great that we have the pros on board but it is just as much about the amateur racers who have the chance to beat their heroes in a totally new style of bike racing.”

Spectators will be able to watch the racing from the many bars, food stands and DJ areas across the car park with screens linked to cameras on every level.

Tickets cost £15 and are on sale at The last few race places are available at

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