Madison announces that Lazer will be the official helmet supplier to the Great Britain Cycling Team, with the Z1 road helmet and Wasp Air Time Trial helmet
![]() |
News – GB to use Lazer Helmets
NOTE: Send your results as well as club, team & event news here
Lazer prides itself on designing and manufacturing some of the most advanced helmets in the world. This includes incorporating innovations such as Lifebeam technology which integrates a heart rate sensor in the Genesis Lifebeam helmet allowing cyclists to monitor their heart rate without wearing a restrictive chest strap.
To celebrate this partnership, Lazer has created a range of bespoke helmets, including the Wasp Air (£249.99) and Z1 (£199.99), whilst adding two brand new helmets; Cyclone (£29.99) and Blade (£59.99). The full range will be available to retail early 2015.
The deal with the GB Cycling Team is set to run until the end of 2016, the year British riders will be fighting it out in the Rio de Janeiro Olympics and Paralympic Games. In that time, the deal will also see Lazer officially support Go-Ride.
Kellie Parsons, Marketing Director at Madison said: “We have been a partner of British Cycling since 2010, and this has seen Britain’s top cyclists riding to success with Madison’s portfolio of brands. We are really excited to announce this sponsorship and see British cyclists wearing Lazer’s innovative helmets ahead of what promises to be an exciting 2016 Olympics.â€
Jamie Obank, Finance and Commercial Director at British Cycling added: “The Great Britain Cycling Team dominated the 2012 Olympics and Paralympics, and British Cycling’s long term planning and preparation was a key factor in this performance. This success has helped get countless people into cycling at all levels and if we’re to maintain this, then we need to continue to work with the best equipment and suppliers.
“We are therefore delighted to announce this deal to extend our relationship with Madison and secure the use of the Lazer helmets well in advance of the 2016 Games, allowing us to have the best preparation.â€
Send your results as well as club, team & event news here
Other Results on VeloUK (including reports containing results)
- Crit Result: Loughborough Cycling Festival
- Features, Reports, Results
- RR Result: Northboats Road Race
- Crit Result: Litherland Circuit League 5
- Crit Result: West Thames Circuit Race League 7
- Crit Result: BMCR Hare and Hounds Race
- RR Result: BMCR 60 Plus Road Race Champs
- TT Result: East Bradford CC 15m TT
- TT Result: FTP Racing 25m TT
- Crit Result: Tameside Circuit Race Series (6 & 7)
- Crit Result: Solihull CC No Frills 4
- TT Result: Bynea CC 10m TT
- Crit Result: Salt Ayre Tuesday Series 7
- TT Result: Richmond CC 23.5m TT
- TT Result: ECCA 50m Time Trial
- TT Result: North Hampshire RC 10m TT
- TT Result: Icknield RC 10m TT
- TT Result: Southborough & District Wheelers 10m TT
- TT Result: Maldon & Dist CC 50m TT
- TT Result: Sunderland Clarion 25m TT
- TT Result: Fife Century RC Scottish 50m Championship
- TT Result: Bynea CC 25m TT
- TT Result: Brighton Mitre CC 10m TT
- TT Result: Merlin Cycles Classic Series (rd 5)
- TT Result: Anfield Bicycle Club 100m TT
- Crit Result: Portsmouth Evening Circuits 8
- Track Result: Brooks Cycles Track League
- TT Report: Ron Brown Memorial 100
- Crit Result: Squadra Ennerdale Crit 1
- Crit Result: Swindon Wheelers Centenary Race Series 2
- RR Result: Dick Longdragon Road Race
- Crit Result: Surrey League Cyclopark Races
- RR Result: Olveston GP Road Race
- RR Result: Blaydon CC Men’s Road Race
- Crit Results: Crystal Palace Crits 4
- RR Result: GA Bennett Road Race
- Crit Result: Salty Summer Crit Series 1
- RR Result: Yorkshire Classic Junior RRs
- TT Result: A3crg Goodwood TT League
- Crit Result: Santini Bovingdon Bomber Crit Series
- Crit Result: Full Gas Summer Circuit Series #4
Other News on VeloUK
- News: Transgender and Non-Binary Participation
- Events: West Midland’s Regional RR Championships
- Startlist: GT Ellingworth & GA Bennett Road Races
- News: Pedal Club Lunch (May)
- Startlist: Blaydon CC Road Races
- National Road Series Calendar – Senior Riders
- Sunday: 2023 MAS Design Yorkshire Classic Road Races
- Startlist: Olveston GP Road Race
- News: Wightlink-Wight Mountain CRT
- Press Release: Local team’s Robyn Clay triumphant at Lincoln Grand Prix
- Entry List: Banbury Star Road Race
- Startlist: BUCS Road Race Championships
- News: Another Circuit Series Round Added to Calendar
- Cycling Club Isle of Man announce Rás Tailteann roster
- Lizzie Deignan to race RideLondon Classique
- News: Ribble Rides with The Tour 21
- Startlist: Totnes Vire 2023
- Team News: Saint Piran Cycling Teams
- Startlist: Yorkshire Under 23 Classic
- Team News: Wightlink-Wight Mountain CRT
- Startlist (Women’s): 2023 Lincoln Grand Prix
- Startlist: 2023 Lincoln Grand Prix
- Startlist: PNE Road Race (National B)
- Startlist: Proper Northern Road Race Series
- News: Tour of Britain Host Cities
- TT Startlist: Merlin Cycles Classic Series 3
- Startlist: 70th Sloan Trophy Start List (April 30)
- British Road Championships: The Race Routes!
- History: CiCLE Classic Top 10s
- Startlist/Preview 2023 CiCLE Classic
- News: Fusion Media to support West Mids road racing
- Event News: Entries Needed for West Midland’s Events
- Startlist: PB Performance Espoirs Road Race
- News: BMCR (British Masters Cycle Racing)
- News: West Midlands RR League
- Startlists: Bourne Wheelers Road Races
- Team News: Wightlink-Wight Mountain CRT
- News: Saint Ives CC Development Squad
- Startlist: 2023 Danum Trophy Road Race
- Startlist: Betty Pharoah Memorial Road Races