News: Twenty3c & Bianchi

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UK’s first Bianchi only store to open in Stony Stratford (near Milton Keynes) at long established local bike shop Twenty3c 

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News: Twenty3c & Bianchi

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Bianchi are proud to announce a collaboration with Twenty3c, Stony Stratford, that will see the shop become the first UK store exclusively offering Bianchi bicycles.

Twenty3c, established in 2008, has expanded from its original location in Swinfens Yard to a larger High Street premises and has featured a Bianchi themed coffee shop since the move.

Bianchi’s collaboration with Twenty3c to create a new store format is testament to the confidence of the brand and part of an exciting ongoing development for Bianchi in the UK to enhance the service and support to customers.

Ceri Dipple, Founder and Director of Twenty3c, “We have worked closely with Bianchi for a number of years so it’s a real honour to be the UK’s first Bianchi only store. This project will enable us to offer our customers a complete range of Bianchi bikes (road bikes to mountain bikes and hybrids), apparel and accessories to sit alongside products (accessories) from other leading manufacturers which is really exciting.”

“We won’t be stocking other bike brands however we will have other accessories and components to compliment their ranges.  It will be very different but quite exciting for us and I’m really looking forward to it”.

The store will feature an expanded coffee shop, fully equipped workshop, bike fitting and the full range of Bianchi bikes with a selection of demo bikes also available. There will also be an extensive range of Bianchi accessories for the true Bianchi fan.

Andrew Griffin, Country Manager of Cycleurope “Bianchi is a brand with a huge story to tell and a close partnership with Twenty3c, developed over the last three years, allows it to be told in a retail environment. The café, product displays and store presentation all welcome visitors into what is, for many of us, a lifestyle and not just a bike brand”

The new store format is due to launch early February, for more details follow – www.facebook.com/twenty3c

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