Team News – Pov joins Madison Genesis


One of the country’s top team managers, Dave Povall, signs for Madison Genesis alongside Roger Hammond in 2016

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Team News – Pov joins Madison Genesis

Dave PovallMadison Genesis has announced that Dave Povall will join the team as co-manager, alongside Roger Hammond for the 2016 season. Povall’s appointment follows the news that Hammond will work with Dimension Data as a sports director, splitting his time between Madison Genesis and the World Tour team.

Roger Hammond, who will continue to co-manage the team added: “I’m really pleased to have Dave on board, his knowledge of the UK scene is second to none. The added support will help Madison Genesis push further again this year.”

Povall takes on the day-to-day running of Madison Genesis, supported by Hammond at key events. As a vastly experienced individual, Dave Povall’s credentials include guiding UK Youth to overall victory at the 2013 Tour Series and winning the 2015 Rutland-Melton CiCLe Classic with Steele Von Hoff as manager of NFTO.

Now tasked with helping the Tour Series champions defend their title, Povall is already looking forward to the challenge. He said: “It’s an honour to have been asked to co-manage Madison Genesis for 2016, especially as it’s such an exciting year for the team – partnering with new mentor, Mark Cavendish – forming the CVNDSH Scholarship”.

“Over the course of the last three years Madison Genesis has consistently improved, attracting and developing both young, promising riders and some experienced international stars, too. The challenge to improve, whilst working within such a professional set-up made our conversations very simple – it genuinely felt like the perfect fit”.


Owner of the Raleigh-GAC team, Cherie Pridham and Dave Povall share a joke after the Pearl Izumi Tour Series at Redditch in 2015

“The squad for 2016 looks fantastic – I’ve worked with a couple of the guys previously, and everyone has been very welcoming and I’d like to think we’ll be competitive throughout the season.”

Dave admitted it’s great to move up to a team with such a big business as Madison behind it. “These people are clearly passionate about the sport as well as the business and their commitment to the UK scene is refreshing”.

Passion for the sport is also something that Dave acknowledges exists with both him and Roger. “I’ve had a few fairly lively interactions with Roger mid race but we’ve always shook hands and had a beer in the evening and a laugh about what’s happened. It’s passion which is good and shows we both care. Now we are flying the same flag and having that same a passion, desire to win, that can only be a good thing.”

“Working with Roger is something I am really looking forward to. I think Roger and I will learn from each other as we have arrived at this point on different paths. Roger is a legend in British cycling and a highly respected rider/manager”.

Dave worked with Gruff (Lewis) in 2011 and 2012 and Pov says of the rider “I think he really came of age on the bike last season. A few years older and more experienced, he’s a far more accomplished racer and I’m looking forward to working with him again.”


The sport has its serious moments as well like Torquay in 2012, when manager of UK Youth, Dave carries a bike back to the finish after one of his riders crashes.

“Tobyn Horton is another I worked with, way back when I was with Sprocket (Swedish team with Magnus Backstedt) which is a good few years ago now. I also worked with ‘Tubs’ at UK Youth. He was one of the most consistent performers back then but still under the radar to a lot of people. He is a core rider for me.”

“I’m also though looking forward to working with the others in the team who I have seen raced for a few years now. Guys like Mike Northey and Alex Blain. I admire their racing skills, ability and commitment. It’s also good to have young riders in there like Joe Evans and Tristan Robbins, that’s motivating as well to have young Brits who are certainly talented.”

‘Pov’ as he’s known in the sport, is looking after the team in Majorca where they have an optional training camp for the riders for a week before returning to Britain for the team launch. “The camp here is optional for the riders so we have eight plus Felix English who’s been here for many months preparing for the track worlds which we fully support.”

2014_AlexBlainWins SevernBridge

One of the riders Dave is looking forward to working with, Alex Blain, in winning form above when riding for Raleigh GAC

The camp says Pov, is more a get to know everyone for those who haven’t been part of the team and to help that along, new riders will be rooming with existing riders on the team.

Finally, asked about the UK scene, he says “the UK scene is still strong and it should not be underestimated how much its moved on in the last three to five years. The level of the races being delivered as well like those from Sweetspot, ASO, Velothon and RideLondon. The standard is really good.”



Dominic Langan, Madison CEO, said: “I am delighted we have secured Pov as our team manager for this coming season to work alongside Roger. We have known Pov for some years now and he is a very organised, focused and experienced manager with a proven track record on the UK race scene and a great fit to help us realise our Madison Genesis ambitions for 2016.”

The new-look team will be launched at iceBike* this year on Saturday 27 February at Arena:MK. Tickets for the event are free and can be booked at

For more information about the team and to stay up-to-date with how the guys are getting on, visit the below:
– Website:
– Twitter: @MadisonGenesis
– Facebook: /MadisonGenesis
– Instagram: @MadisonGenesis



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