Brother UK reveal that Cherie Pridham’s professional cycling team will next year be called “Vitus Pro Cycling Team, Powered By Brother UK.”
Team News: Brother UK & Vitus Pro Cycling
Brother UK is delighted to announce that Cherie Pridham’s professional cycling team will next year be called “Vitus Pro Cycling Team, Powered By Brother UK.”
While the Manchester-based technology firm supported the team this year, it was known as Vitus Pro Cycling Team. The “powered by Brother UK” extension reflects the company’s new status as supporting headline sponsor, which it will maintain for the next three years.
Managing Director Phil Jones MBE said he was delighted that Brother UK had entered into a deeper relationship with Pridham’s team, which he believes shares the same values as the business he leads. The Derby-based squad is one of just a handful of British teams to gain UCI Continental status.
“When Brother UK makes a commitment to be ‘At Your Side’, we pledge to support our partners with honesty, integrity and professionalism, whether that partner is one of the hundreds of thousands of UK businesses who choose our technology and services each year, or a professional cycling team.
Phil Jones, MD of Brother UK, sporting a VeloUK cap on his fund raising ride a day ahead of the Tour of Britain showing just what passion he has for the sport – Brother UK are also a sponsor of VeloUK for which we are immensely proud
“I witnessed the same values this year from Vitus Pro Cycling Team, making it a natural decision to become supporting headline sponsor. This year, Cherie’s leadership and the manner in which her riders conducted themselves was exemplary. Next year, competing with a significantly strengthened squad, we anticipate results to equal their hard work and dedication.”
Cherie Pridham, the owner and manager of Vitus Pro Cycling Team, expressed her gratitude for Brother UK’s increased support, citing the company’s credibility within the cycling community.
“The impact of Brother UK’s support extends even beyond its valued, three-year commitment to our team as supporting headline sponsor,” Pridham said.
Phil and Cherie side by side on the bike at the penultimate leg of the Day Ahead charity ride at the Tour of Britain in 2018
“Brother UK is one of only a handful of sponsors to win the trust and admiration of professional cycling’s broad community of teams, riders and fans. To have a company as respected as Brother UK at our side for three years is an honour. We will do them proud.”
Brother UK’s commitment to UK cycle sport is long-established, comprehensive and on-going. Its three-year commitment to Pridham’s team embodies the focus on sustainability that drives the wider business.
Under Jones’ leadership, Brother UK, a business celebrating its 50th anniversary, is pursuing the same goal of sustainability for its partners in professional cycling, a sport in which the long-term support of sponsors is rare.
The Brother UK brand has long been part of the sports fabric with its Neutral Service cars at rider’s side in races across the country
Vitus Pro Cycling Team is pioneering a new commercial model, in which supporters receive bespoke marketing assets that capture their shared values. Jones supports the team’s vision to achieve sustainability through comprehensive and measurable engagement.
“We’re extremely proud of our commitment to UK cycle sport and delighted to be working with a team committed to delivering sponsor returns through their content strategy,” Jones said.
“The days of just writing a cheque for a logo are evaporating and new business models are needed by teams to secure the sport’s long-term sustainability and their own. We’re happy to be at the forefront of this, working with Vitus Pro Cycling to develop a best practice model.”
Brother UK will support four UK teams in 2019. Brother UK-FusionRT, an elite women’s team, Crimson Performance, and the new Brother UK-Tifosi p/b OnForm elite women’s team complete the portfolio.
Additionally, Brother UK will continue to operate a fleet of neutral service support vehicles at many of Britain’s biggest races. The Brother-liveried vehicles have become synonymous with the UK racing scene, providing technical support at short notice.
Cycle Division’s Shop
Send your results as well as club, team & event news here
Other Results on VeloUK (including reports containing results)
- Features, Reports, Results
- BMCR RESULTS – DARLEY MOOR
- Crit Result: Haus RT – Darley Moor #2
- News: British Road Champs Return to NE
- TT Result: Circuit Of Ingleborough
- RR Result: Wally Gimber RR
- TT Result: Cardiff Ajax CC TT
- TT Result: Southern Counties CU TT
- TT Result: CTT Classic Series 1
- TT Result: GTR – Return To Life Two Up TT
- TT Result: Hainault RC Hilly 50km TT
- NEXT WEEKEND: Peaks Two Day is Back!
- News: Laura Kenny Retires
- RR Result: Gifford National B
- RR Results: Junior Men’s & Women’s CiCLE Classic
- Crit Result: Salt Ayre Spring Series 2
- Crit Result: Exeter Uni Early Season Crits
- Team News: Lee Valley Youth Cycling Team
- 2024/25 CYCLO-CROSS CALENDAR
- Startlist: Cardiff Ajax CC 10 Mile TT
- TT Result: Bristol Uni CC 10m TT
- TT Result: Matlock CC 25m TT
- TT Result: Lea Valley CC 25m TT
- TT Result: Port Talbot Whs 25m Two Up
- Startlists: 16th Gifford Road Races (Scotland)
- News: Ellingworth is new Tour of Britain Director
- RR Result: NCRA Spring Handicap RR 2
- Crit Result: Full Gas Spring Rumble Series #2
- Crit Result: Spring MK Bowl Series
- Startlist: Circuit of Ingleborough TT
- TT Result: Swindon Hardriders 30m TT
- STARTLIST: Evesham Vale Road Race 2024
- Track Result: Manchester Regional Track League
- Mammoth fields for Women’s/Junior Men’s CiCLE Classics
- BMCR Result: Harold ‘H’ Nelson Memorial
- HC Result: Darlington CC Hill Climb
- TT Result: GTR – Return To Life Mad March 10 TT
- TT Result: A3crg Road Bike TT
- Crit Result: Salt Ayre Spring Series #1
- Crit Result: Haus RT Darley Moor #1
- TT Result: Kernow Racing Team 10m TT
Other News on VeloUK
- News: British Road Champs Return to NE
- NEXT WEEKEND: Peaks Two Day is Back!
- News: Laura Kenny Retires
- Team News: Lee Valley Youth Cycling Team
- 2024/25 CYCLO-CROSS CALENDAR
- Startlist: Cardiff Ajax CC 10 Mile TT
- Startlists: 16th Gifford Road Races (Scotland)
- News: Ellingworth is new Tour of Britain Director
- Startlist: Circuit of Ingleborough TT
- STARTLIST: Evesham Vale Road Race 2024
- Mammoth fields for Women’s/Junior Men’s CiCLE Classics
- Saturday: Fusion Media Women’s Series Rd 1
- Saint Piran’s Global Women’s Project
- Ribble Rebellion: The Riders
- Team News: Ribble Rebellion Team Launch
- British Classics – 64th Wally Gimber Trophy
- Startlist: 62nd Eddie Soens
- Startlist: 10th Junior Men’s CiCLE Classic (March 17)
- Startlist: 8th Women’s CiCLE Classic (March 17)
- Startlist: 40th Jock Wadley Memorial RR
- Riders: Azets Spring Classic (March 24)
- Bike News: DJ Spoony’s Special & unique Ribble Ultra SL R
- GB Team News: Helen Scott now Men’s Sprint Podium Potential Coach
- Startlist: Royal Navy Cup 2024
- News: Halesowen Academy 2024
- Report: Day 3 British Track Championships
- New Women’s Series in the Midlands
- News: RideLondon Classique
- Event News: CiCLE Classic (Women & Junior Men)
- Quiz Time! Toby Bush (Fensham Howes – MAS Design)
- 2024 Otley CC Race Team
- News: British Cycling Elite Development Teams
- Startlist: Velo Club St Raphael TT
- Team News: Fensham Howes – MAS Design RT Launch
- Ladies: Join BMCR for £10!
- 2024 TEAMS: Shibden Apex RT Junior Men
- Entry List: Clayton Spring Classic Handicap
- 2024 British Teams – Sigma Sports RT
- TEAM NEWS: Max Walker joins Astana
- News: trainSharp Orro Elite Team Launch