Team News: Nuun-Sigma Sports-London Race Team

Nuun-Sigma Sports-London Race Team, the popular London-based amateur cycling team has announced its 2019 lineup of riders and sponsors

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Team News: Nuun-Sigma Sports-London Race Team

Nuun-Sigma Sports-London Race Team, the popular London-based amateur cycling team has today announced its 2019 lineup of riders and sponsors.

Established in 2012 by Cameron Fraser, the team is a regular sight at top-tier races such the Tour Series, Lincoln GP plus numerous National B and track races across the south and often lines up alongside top professional riders in the UK and abroad with its focus being as much on creating high quality content for sponsors as crossing the finish line first.

This devotion to generating engaging, accessible content by a squad consisting of riders all with full time jobs is cited as the secret to the team’s successful and long term relationship with its sponsors.

As the teams’ very first sponsor, Nuun Hydration continues its co-title sponsorship with the aim of promoting the clean and natural hydration product range, which has expanded considerably since it began its sponsorship. Continuing its many years of commitment to supporting cycling at every level throughout the Greater London area Sigma Sports, the Hampton-Wick based independent retailer retains its co-title sponsorship.

With new riders including a former Dimension Data for Qhubeka Continental rider and the current British land speed record holder for human powered vehicles adding some serious firepower, they join a very close-knit and well drilled squad.

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Shameeg Salie, a promising 23 year old South African rider whose palmares includes 5th place in the Tour of Durban Classic, 4th in the U23 South Africa Road Championships and 2nd in the Team Pursuit Nationals, joins from Team Randwater-Transnet and moves to London to gain exposure to some top-tier racing in the UK and Europe.

Time trial and breakaway specialist Ken Buckley joins from Morvelo-Basso, having previously won the Europa Trophy Masters Road Race as a guest rider for the team in 2017. Buckley also won the National Masters Circuit Championships in the same year.

Retaining many of the team’s 2018 riders, the 14-rider 2019 team includes former professional riders James Moss and Martin Lonie, plus national Masters Points Race Champion Tom Hargreaves and Chris McNamara who achieved multiple road and TT wins this season.

All of the team’s riders compete as amateurs and manage to balance racing at a high level alongside their full-time careers, education and family responsibilities to attempt to inspire everyday cyclists by making racing both more approachable and achievable.

In a quantum shift in the ‘Service Course’, and after months of working with its sponsors, the team is completely transferring across to a disc brake platform with Cannondale providing their new and technologically advanced SystemSix road bikes. Adding to the increased performance of disc brakes, the team will be racing on ENVE’s new 5.6 tubeless disc wheelset with Continental’s newly released GP5000 tubeless tyres. This combination of race bike, wheels and tyres will be well-suited to the road and weather conditions in the UK, particularly early season.

Cameron Fraser, rider and team owner of Nuun-Sigma Sports-London said, ‘As the team enters its 7th season it’s great to show that sustainability is possible in amateur cycling through providing a great return on investment for our sponsors in the form of continuous cycling content, whilst operating the team within its means.
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At a time when many other domestic teams are, sadly, disappearing, which in some cases is no fault of their own, the longevity of Nuun-Sigma Sports-London is down to hard work behind the scenes, developing long term relationships and the team and riders delivering a good return to the sponsors year on year.

It is also down to appreciation of the sports market and sticking to an operational model which can endure. I am very thankful to our sponsors for supporting the team year on year and hope that British Cycling will work together more closely with teams and organisers to reach a sustainable model for amateur and professional cycling in the UK’.

Cameron Fraser (Rider/Owner)
Chris Halls (Directeur Sportive)
George Kirkin (Assistant Directeur Sportive)
Max Knott (Mechanic)

Ken Buckley
Cameron Fraser
George Gori
Tom Hargreaves
Justin Hoy
Martin Lonie
Richard Mardle
Craig McLean
Chris McNamara
Robert Moore
James Moss
Barnabas Purbrook
Shameeg Salie (SA)
Lee Smith

2019 Sponsors
Nuun Hydration/Sigma Sports
Other sponsors include coaching from TrainSharp Cycle Coaching; Continental Tyres and SIDI shoes. Also; 3T/Big Yellow Self Storage/CAMS/Castelli/Colonna/Chiro.London (Putney Chiropractic)/Cannondale/CLIF Bar/ENVE/Fabric and Stages.


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