News: Canyon DHB Sponsor News

Soreen join Canyon and DHB as sponsors of Tim Elverson’s UCi Continental team for 2020

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News: Canyon DHB Sponsor News

Performance sports clothing brand dhb will continue their involvement in 2020 after joining forces with Tim Elverson’s British UCI Continental squad in 2018. Canyon will also continue to support the team for a fourth year running.

Tim Elverson. Picture: Canyon dhb p/b Bloor Homes | HughMcManus

Soreen is a new sponsor for 2020 and will support the team, based in Fleet, Hampshire, which will be known as Canyon dhb p/b Soreen from January 1.

Bloor Homes have been replaced on the team’s title. However they will continue to support the team for the coming season. Eisberg, Hunt Bike Wheels, Maxxis, Roadwheel, PRO BIKE TOOL, Peugeot Charters, Precise Performance, Sidi, Stages Power, Hayden Brothers and Peaty’s will also continue to back the team in 2020.

They all enjoyed a great ride in 2019, with a top 5 at the Tour de Yorkshire, the Tour Series crown for a second year running and the Eisberg sprints jersey in the Tour of Britain among the highlights.

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Joining Canyon dhb p/b Soreen in 2020 is Hawkshead Brewery. Based in the heart of the Lake District, Hawkshead Brewery is a standalone craft brewery offering pale ales to dark stout and beer, and of course cyclist friendly 0.5% Hawkshead Lighter Times.

We welcome new partner LQD Spray for the 2020 season. Endorsed by leading healthcare professionals in the UK, LQD® Spray is the new innovative, naturally sourced, wound dressing for all cyclists with skin injuries.

Alex Duckworth, owner of LQD® Spray commented… “LQD® Spray is today’s high-performance wound-care product.  “We are so excited to be sponsoring a partner who are the best in their business. Canyon dhb demonstrate the same desires to set the highest standards. We believe Tim and his team share LQD® Spray’s ambitions of innovative thinking and higher performance. We are looking forward to helping them win in 2020 by reducing their time away from the saddle caused by wounds”

Tim Elverson, owner and sports director… “2019 was a fantastic season with many wins home and away. We have continued our progression year on year and in 2020 my only goal is to be better than ’19. I want to be even more competitive in Europe than we have been this year, so I have strengthened the squad with this in mind.”

“I’m very fortunate to have continued with most of our existing partners, whilst introducing a new title sponsor, Soreen. I’m really pleased they have chosen to become more involved in cycling and I feel we will have a good partnership. Plus I love a Soreen malt loaf, so it’s a match made in heaven. We are working hard to create a package that delivers on expectations for all of our partners and I expect 2020 to not fall short of this.”

Nick Allen, UK marketing manager for Canyon… “After three very successful seasons supporting the Canyon dhb team, we are excited to continue the partnership for a fourth year in 2020. Next year the team continues to broaden its ambition in high level racing both domestically and overseas.”

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“We are both proud to support the athletes in their aim to perform at the highest level while also achieving our goal of contributing to the sport in the UK. We very much look forward to supporting them to succeed in the coming season.”

Rob Atkins, brand manager for dhb, is looking forward to building on an already successful partnership. He said… “We are thrilled to be embarking on a third year with the squad and we are confident 2020 is going to be the best yet”.

“Watching Tim’s riders top the podium is a source of great pride for the whole dhb team, with our first season as title partner exceeding all expectations. But the partnership is about more than just winning. Feedback from the squad is key for us to keep developing exciting products for every cyclist, whatever their motivation.”

Mark Simester, managing director at Soreen… “Soreen is proud to become a partner of the Canyon dhb team. Soreen has been fuelling cyclists for decades and our new Soreen loaf bars have been designed with cyclists in mind as they’re the perfect size for cyclists to top up their energy levels during rides.”


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