Brother UK will continue its sponsorship of the Crimson Performance-Orientation Marketing cycling team for a third consecutive season in 2020.
![]() |
News: Brother UK Sponsor Crimson Performance
Press Release
Brother UK will continue its sponsorship of the Crimson Performance-Orientation Marketing cycling team for a third consecutive season in 2020.
The Manchester-based team, led by rider-manager Matt Hallam, an entrepreneur and bike fitting expert, will enter the new campaign with a strengthened squad and increased budget. Phil Jones MBE, the Managing Director of Brother UK, said he was delighted to extend Brother UK’s support for the Manchester-based outfit, which enters men’s and women’s teams in local, regional and national events and even hosts its own races.
Phil and Matt at a coffee stop whilst out on a ride
“I’m delighted to announce that Brother UK will sponsor the Crimson Performance-Orientation Marketing cycling team for a third consecutive season in 2020,” Jones said.
“Brother UK believes strongly in the value of long-term relationships to create sustainable and reliable businesses. Matt Hallam’s professionalism and determination to manage the Crimson Performance-Orientation Marketing cycling team as a business aligns perfectly with our beliefs.”
Hallam founded the team three years ago to promote his online power analysis platform. The Crimson Performance business has grown in parallel with the cycling team, and both entities enter the new decade in a position of strength. Hallam, widely regarded as the North West’s leading bike fitter, said Brother UK’s financial support was essential to the running of his team, which has retained all of its founding sponsors.
“We’re extremely grateful for Brother UK’s continued sponsorship. Without their financial support, we simply couldn’t compete in national events or host races in the North West designed to give local riders a sporting chance,” Hallam (above) said. “On a personal level, I’m also very grateful for the advice I’ve received from Phil Jones MBE on the commercial realities of running a team and a business. Not every young entrepreneur or team manager can pick up the phone and call a senior business leader. Cash sponsorship is rare in domestic cycling, but the value of Brother UK’s support goes further even than financial backing.”
While the Crimson Performance-Orientation Marketing team comprises male and female squads, the focus in 2020 is likely to rest upon its elite men’s team. Hallam has made a series of significant signings in the closed season, intended to place the team at the sharp end of the domestic peloton this season.
Cycle Division’s Shop
Send your results as well as club, team & event news here
Other Results on VeloUK (including reports containing results)
- Features, Reports, Results
- Result: Forge Valley Crits #3 P/B YBC
- Result: Hove Park Crits #2
- TT Result: VTTA (London & Home Counties) 10
- Result: CCA Summer in the City Crits #11
- Result: AIRC Course de Deux #1
- Result: Castle Combe Summer Series 9
- Result: Cream First Criterium Series 10
- Result: Chorley CC UCLAN Series 3
- Result: Cowley Road Condors Road Race (women)
- TT Result: AeroCoach Midland Championships
- TT Result: North Devon Velo 10
- TT Result: Jubilee Rumble Strip 10
- TT Result: Muckle CC TT
- TT Result: Cleveland Wheelers CC 18
- TT Result: Wyre Forest Cycle Racing Club 10
- Result: White Rose Youth League R7
- Result: Surrey League/London Dynamo RR
- TT Result: RTTC National 100 Mile Championship
- TT Result: Zak Carr Memorial 10
- TT Result: Yorkshire Cycling Federation 50
- TT Result: Port Sunlight Wheelers 10
- TT Result: Lindsey Roads CC 10
- TT Result: Lea Valley CC 10
- TT Result: Alltrax 10m TT
- TT Result: Epsom CC 10
- TT Result: Shropshire CCA Championship 10
- Result: King and Queen of the Bowl Crit Series #11
- Result: RL360 Isle of Man Youth League Rd 12
- GB Team for Track Euros
- Result: West Thames League Rnd 13
- Result: RCR Goodwood Series #8
- Result: Portsmouth Evening Circuits
- Result: Thank Crit it’s Friday 4
- Result: Swindon Summer Race Series 3
- Result: Full Gas Summer Circuit Series 14
- Result: National Circuit Series – Guildford
- TT Result: Westerley Cycling Club 25
- TT Result: Ross on Wye & Dist CC 25
- TT Result: Northampton & District CA 12.7m TT
- TT Result: Border City Whs CC 25
Other News on VeloUK
- GB Team for Track Euros
- Opening of Sir Mark Cavendish Raceway
- Bike News: Ribble Cycles Alloy Bikes
- This Weekend: Junior Road Championships
- Wednesday: Otley Cycle Races
- Mid Shropshire Wheelers celebrates 100 Years of Cycling
- Team Feature: Prologue Junior Racing Team Spring Review
- New: Ribble Cycles Ultra-Grit & Allgrit Ranges
- START LISTS FOR BRITISH ROAD CHAMPIONSHIPS
- STARTLIST: Two day Giant Tugby Ronde van Wymeswold
- NEWS: MAJOR JUNIOR TEAMS TO MERGE FOR 2026
- Entries Wanted: Ilkley Town Centre Races
- Report/Result: Women’s Tour of Britain Stage 2
- Report: Women’s Tour of Britain Stage 1
- STARTLIST: Owen Blower Memorial Road Races
- Events: Halesowen Academy Road Race
- News: May Pedal Club Lunch
- RIBBLE PARTNERS WITH THE BIKE FITTERS
- Monday: Witham Wheelers Road Races
- British Stars for Women’s Tour of Britain
- Women’s Tour of Britain Riders 2025
- BIKES: RIBBLE UNVEILS ULTRA-RACE
- Women’s Tour of Britain Routes
- STARTLISTS: 2025 Lincoln Grand Prix
- STARTLIST: The Witham Hall Grand Prix
- Startlist: Timmy James Memorial Grand Prix
- FEATURE: PEDAL CLUB LUNCH REPORT (APRIL)
- 2025 BRITISH ROAD CHAMPIONSHIPS – ROUTES
- STARTLIST: Sloan Trophy (April 27)
- News: Teams Revealed for the Women’s Tour of Britain
- Startlist: CiCLE Classic International
- Sunday: CiCLE Classic UCI Road Race
- News: Women’s Tour of Britain Stage Hosts
- PERTH GRAND PRIX (SCOTLAND)
- April 19: PNE National B Road Race
- STARTLIST: East Cleveland Classic
- Startlists: Witham Hall Junior Two Day (Men & Women)
- Startlist: Totnes-Vire Two Day
- STARTLISTS: Cold Dark Capenwray Road Races
- News: CiCLE Classic – Volunteers Wanted