Canyon DHB Sungod is the name of the British UCI team for 2021 – Boss Tim Elverson “Having three great partners on board for next year will ensure continued improvement into 2021”
![]() |
News: Canyon DHB has new sponsor
Canyon DHB Sungod is the name of the British UCI team for 2021 – Boss Tim Elverson “Having three great partners on board for next year will ensure continued improvement into 2021”
Eyewear brand SunGod is a new partner for 2021 and will support the team, based in Fleet, Hampshire, which will be known as Canyon dhb SunGod from January 1. SunGod are a British performance eyewear brand, founded in 2013. With offices in London and Switzerland, and an entirely direct to consumer approach meant they have quickly grown to establish themselves as a global challenger brand.
Tim Elverson, owner and sports director… “It’s great to finally announce our new team name, Canyon dhb SunGod, going forward. Canyon has been a key partner since day one and is now stepping into year five with us, bringing with it an exciting new bike which we cannot wait to get our hands on. dhb will be entering their fourth year with us, and the continued improvements in the kit which are made through our testing and feedback, has meant we are using market leading products that the team and the dhb customers are benefiting from.”
“Finding a third partner in the British brand SunGod, that has a similar business outlook and strategy to development as our current partners, has come as fantastic news. SunGod already has some amazing products but are keen to use the team not only to promote but also test and feedback to them so we can continue to elevate the British eyewear brand to the top echelons.”
“Even though we started the 2020 season well with winning the Tour of Antalya, getting two further UCI podiums and winning the Holland cup for a second year, it will still be good to put 2020 behind us. Having three great partners on board for next year will ensure continued improvement into 2021. We don’t have any set goals for 2021, only to ensure we are better than 2020, with retention of a lot of the current squad and the addition of some exciting new riders. I feel this will be a natural progression and I think everyone is over 2020 so watch out ‘21, here we come.”
Performance sports clothing brand dhb will continue their involvement in 2021, after joining forces with Tim Elverson’s British UCI Continental squad in 2018. Canyon will also continue to support the team for a fifth year running.
Soreen have been replaced on the team’s title, however they will continue to support the team for the coming season.
Cycle Division’s Shop
Send your results as well as club, team & event news here
Other Results on VeloUK (including reports containing results)
- Features, Reports, Results
- News: Dan Martin Still Learning
- News: Froome after 5th Tour Win
- News: Beeston Race Team
- Team News: Astana – Premier Tech 2021 Goals
- Brits in UCI Teams 2021
- News: British Junior Racing Team Tofauti Everyone Active
- The Way Ahead: Part Seven
- News: Tour of Valencia (3-7 February)
- News: Bernal & the Giro
- News: 2021/22 CX Season British Dates
- News: Fabio Jakobsen Getting Better
- News: Bauke Mollema’s 2021 Season
- News: Tom Pidcock’s aims for 2021
- News: Tim Wellens Focus on Classics
- News: UAE Tour returns in Feb
- News: Deceuninck – Quick-Step Media Day
- Q&A: Lauren Creamer racing for LVIV in 2021
- Feature: Brother UK/LDN Women’s Team
- News: Gilbert uncertain about 2021
- News: Jakob Fuglsang at Ruta del Sol
- Team JRC Shutt Ridley Women’s Team
- Team News: Chris Froome optimistic about 2021
- News: Ambitions for Trek-Segafredo leaders
- News: Tom Dumoulin Programme
- News: Team Bahrain Victorious 2021 Goals
- News: Busy season ahead for Peter Sagan
- UAE Team Emirates signs Marc Hirschi
- News: WorldTourTeams in Challenge Mallorca
- News: Wout Poels to focus on the Tour de France
- The Way Ahead: Peter Harrison
- Teams: JRC Shutt Ridley Junior Women
- Teams: JRC Shutt Ridley Junior Men
- Teams: TBW23 Stuart Hall Cycling p/b Trainsharp
- Team News: Tom Mazzone signs for Saint Piran
- Team News: Iwan Evans signs for Saint Piran
- News: Pidcock Third in Hulst World Cup
- News: Torelli-Assure-Scimitar 2021
- News: Charity ride for Sam Woodfield/Isaac Hudson
- New British Women’s UCI Team
- News: Saint Piran Goes UCI
Other News on VeloUK
- News: Dan Martin Still Learning
- News: Froome after 5th Tour Win
- News: Beeston Race Team
- Team News: Astana – Premier Tech 2021 Goals
- Brits in UCI Teams 2021
- News: British Junior Racing Team Tofauti Everyone Active
- News: Tour of Valencia (3-7 February)
- News: Bernal & the Giro
- News: 2021/22 CX Season British Dates
- News: Fabio Jakobsen Getting Better
- News: Bauke Mollema’s 2021 Season
- News: Tom Pidcock’s aims for 2021
- News: Tim Wellens Focus on Classics
- News: UAE Tour returns in Feb
- News: Deceuninck – Quick-Step Media Day
- News: Gilbert uncertain about 2021
- News: Jakob Fuglsang at Ruta del Sol
- Team JRC Shutt Ridley Women’s Team
- Team News: Chris Froome optimistic about 2021
- News: Ambitions for Trek-Segafredo leaders
- News: Tom Dumoulin Programme
- News: Team Bahrain Victorious 2021 Goals
- News: Busy season ahead for Peter Sagan
- UAE Team Emirates signs Marc Hirschi
- News: WorldTourTeams in Challenge Mallorca
- News: Wout Poels to focus on the Tour de France
- The Way Ahead: Peter Harrison
- Teams: TBW23 Stuart Hall Cycling p/b Trainsharp
- Team News: Tom Mazzone signs for Saint Piran
- Team News: Iwan Evans signs for Saint Piran
- News: Pidcock Third in Hulst World Cup
- News: Torelli-Assure-Scimitar 2021
- News: Charity ride for Sam Woodfield/Isaac Hudson
- New British Women’s UCI Team
- News: Saint Piran Goes UCI
- News: Tom Pidcock talks to Sporza
- News: 2021 Drops Cycling
- Team News: Vredestein Basso 2021
- Feature: Brother UK/Cycle Team OnForm (Men)
- News: Storey Racing line up in 2021