Ribble Cycles has appointed Simon Picton, former Red Bull Senior Creative Manager, as its new Head of Creative
![]() |
News: New Head of Creative at Ribble Cycles
Ribble Cycles has appointed Simon Picton, former Red Bull Senior Creative Manager, as its new Head of Creative
Related: Interview: Andy Smallwood (Ribble Cycles MD)
Picton has previously worked for world-class companies including BBC, SKY and more recently at Red Bull Media House holding the role of Senior Creative Manager. Ribble’s appointment of Picton is aligned to a dynamic strategic vision and business plan – which has seen an ever-increasing demand for their award-winning, world-class range of bikes.
Picton’s extensive 20 year creative experience will further enhance Ribble’s leading proposition ensuring the 124 year British bicycle brand remains at the very forefront of digitally led multi-channel commerce, cutting edge design, innovative content and creative direction.
Picton comments: “After spending five years in Salzburg, directing and producing sports and entertainment content for Red Bull Media House, I wanted to return to the UK and join a leading and forward-thinking British brand. Therefore, I am proud and delighted to be joining Ribble Cycles as its Head of Creative. I have enormous respect for Ribble’s heritage and its global ambitions are clear to see. I’m excited to be able to lead the brand’s content generation and creative direction in contribution to its exciting future growth strategy.”
Picton will be responsible for the overall creative direction of the business, leading the team and working with all departments to further Ribble’s position as a global market leader and to create content to disrupt, provoke thought, brand enhance and truly inspire.
Andy Smallwood, CEO comments: “The appointment of Simon to Head of Creative is a major part of our business and brand development plan. Attracting highly talented and experienced people to the team is a testament to our strategic vision and mission, which has dramatically evolved over recent years. Simon’s experience, at Red Bull and the other brands he has helped to drive forward, aligns perfectly with our next strategic phase and further growth. We welcome Simon to the Ribble team and look forward to him leading our creative content, innovation and edge.”
Trading since 1897 Ribble is a British bike brand proudly steeped with innovative bike building design heritage and has been ridden by British Cycling Champions at various points in their career from Sir Bradley Wiggins, Geraint Thomas and Chris Boardman MBE alongside champions riding for Pro Teams Ribble Weldtite and Drops Le-Col Pro and ambassadors include Sir Clive Woodward, British Cycling legends Sean Yates & Brian Robinson BEM, England cricketer Jason Roy, Footballing hero Geoff Thomas to name a few.
Ribble’s primary focus and passion is designing, developing and building high-quality bikes at a competitive price. Bikes for each and every discerning cyclist – from future champions, to daily commuters, hardy hobbyists to dedicated seasoned competitors. Bikes hand-built by our experienced and dedicated mechanics, available online and in store. Bikes that all deliver real consumer satisfaction and award-winning results.
Website: www.ribblecycles.co.uk
Cycle Division’s Shop
Send your results as well as club, team & event news here
Other Results on VeloUK (including reports containing results)
- Features, Reports, Results
- Result: Oxonian CC Time Trial League (April 21)
- Tour of Alps: Yates Continues to Lead
- Result: Castle Combe TT Series (April 21)
- Result: Ipswich & District TT Series #4
- Result: VTTA Yorkshire 25m TT
- Result: Miche West Thames League April 20
- News: British UCI teams unveiled for 2021 Tour of Britain
- Result: BUCS Championship 25
- Result: Kingston Wheelers 13.6m TT
- Fleche Wallonne Women: 7th win for Anna van der Breggen
- Fleche Wallonne: Third win for Alaphilippe
- Result: Farnborough & Camberley 25m TT
- Tour of the Alps: Stage win for Yates
- Interview: Alice Towers
- Result: Portsmouth Evening Circuits
- Result: Stratford CC 10m TT
- Result: Velo Club Venta 10m TT
- Result: Gloucester City CC Hardriders 25m TT
- Result: Pulse Events MegaCross 2
- News: British Gravel Champion jersey
- Result: Coalville Wheelers 10m TT
- Result: No Nonsense Youth Circuit Races 1
- Result: SERRL – Ardingly Circuit Races
- Result: VC Londres – Deux Jours de Cyclopark
- Result: Stowmarket & District 20m TT
- Result: East Anglian VTTA 25m TT
- Result: Finsbury Park CC Sport 25
- Result: Kent CA Road Bike TT
- Result: Stockton Whs CC Sporting 23m TT
- Result: CC Breckland 10m Time Trial
- Results: Mid Devon CC Spring Circuit Races
- Result: Eastern Region Return to Racing Circuit #1
- News: Amstel Gold Mens
- Result: Birdwell Wheelers 29km TT
- Result: VTTA Notts & E. Mids 10m TT
- Result: East Lancashire Road Club 10m TT
- Result: Penzance Whs 10M TT
- Result: Solihull CC Red Lion #2 TT
- News: Win 150 for Cavendish in Turkey
- Result: Mendips Test Road Race
Other News on VeloUK
- Tour of Alps: Yates Continues to Lead
- Result: VTTA Yorkshire 25m TT
- News: British UCI teams unveiled for 2021 Tour of Britain
- Result: Kingston Wheelers 13.6m TT
- Fleche Wallonne Women: 7th win for Anna van der Breggen
- Fleche Wallonne: Third win for Alaphilippe
- Tour of the Alps: Stage win for Yates
- News: British Gravel Champion jersey
- Result: SERRL – Ardingly Circuit Races
- Result: Kent CA Road Bike TT
- Result: Stockton Whs CC Sporting 23m TT
- Result: CC Breckland 10m Time Trial
- Results: Mid Devon CC Spring Circuit Races
- Result: Eastern Region Return to Racing Circuit #1
- News: Amstel Gold Mens
- Result: Birdwell Wheelers 29km TT
- Result: VTTA Notts & E. Mids 10m TT
- Result: East Lancashire Road Club 10m TT
- Result: Penzance Whs 10M TT
- Result: Solihull CC Red Lion #2 TT
- News: Win 150 for Cavendish in Turkey
- Result: Mendips Test Road Race
- Result: North Tyneside Riders 10M TT
- Result: Bristol South CC 10m Time Trial
- New Team: Team Spectra
- Interview Connor Swift – Classics Rider
- Result: Dursley Road Club 10
- This weekend: Road Race Returns
- Result: Oxonian Cycling Club 10
- Result: VTTA North Lancs & Lakes 25m TT
- Result: Castle Combe TT Series April 14
- Result: Ipswich & District TT Series #3
- Report: De Brabantse Pijl (Men)
- Hatrick for Cavendish in Turkey
- Results: Miche West Thames League RND 4
- Result: VTTA National 15 Mile TT Champs
- Tour of Turkey: Two from Two for Cav
- Interview: Chris McNamara
- News: Flagship Showroom for Ribble Cycles
- Result: Icknield RC 18.6m TT