Rouleur Live: the world’s finest cycling exhibition

 An impressive line-up has been confirmed for November’s Rouleur Live, the world’s finest cycling exhibition. Stars of the men’s and women’s professional pelotons past and present will come together in London this week along with many of the industry’s leading businesses 

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Rouleur Live: the world’s finest cycling exhibition

October 2021, London: An impressive line-up has been confirmed for November’s Rouleur Live, the world’s finest cycling exhibition. Stars of the men’s and women’s professional pelotons past and present will come together in London including Geraint Thomas, Anna van der Breggen, Emma Norsgaard and the newly crowned British Road Race Champion Pfeiffer Georgi to name just a few.

Following the early announcement of former Tour de France winner Geraint Thomas and one of the legends of women’s cycling, the recently retired Anna van der Breggen as headliners, a whole host of new names have since been unveiled. Thomas and Van der Breggen will join visitors on day three, Saturday, alongside classics legend Fabian Cancellara, UNBOUND Gravel Race winner Ian Boswell and former professional and face of Eurosport Cycling, Juan Antonio Flecha.

The first two days will feature equally exciting rosters on stage. Prestigious young Danish sprint talent Emma Norsgaard of Movistar is present on Friday, on stage alongside 2021 Tour de France runner-up Jonas Vingegaard. A star of the peloton and multiple classics winner during the 90’s and early 2000’s, Andrea Tafi will also be present on Friday as well as another recent retiree in Nico Roche.

The first day of the event will be equally as busy with former sprint star Marcel Kittel joining French Grand Tour contender and multiple stage winner, Romain Bardet, as well as the new British road race champion, Pfeiffer Georgi. While it’s not just those who’ve spent time racing bikes who feature, with a name more akin to producing bikes for the world’s best riders, Fausto Pinarello also on stage on Thursday.

Formerly known as Rouleur Classic, this year the show‘s name has been changed to Rouleur Live to better reflect what it is – the embodiment of the magazine in an exquisite exhibition format. It’s only a name, but it gives a better description of what the show is all about: bringing you the best of the cycling world’s past, present and future. And the sixth edition promises to be the finest and most unique show to date.

An impressive list of exhibitors will feature at the event bringing together a plethora of stunning bikes, the latest tech, gear and gadgets as well as some exciting new product launches too. The list of brands on display includes BMC with their Masterpiece bike, Cervélo and their latest R5 bike as ridden by Wout van Aert much of this season; Pinarello and their Grand Tour winning bikes; Ribble’s eye-catching aerodynamic Ultra SL R and many more.

It’s not just the latest and best from road bikes too as some of the most exciting machines from the gravel scene will also be on show at the event which once again features a specific Gravel Gallery, brought to you by Panaracer. Specialized’s new and exciting Crux – the lightest gravel bike in the world – will feature alongside bikes from Scott, BMC, Ribble, 3T and Norway’s FARA with an exciting new launch.

Changing for this year is a flattened price structure across all three days, with tickets at £40 which includes a complimentary drink. This gives full access to the Rouleur Live Theatre across each day as well as the halls showcasing a vast array of memorabilia and innovation from brands we all love.

The full list of currently confirmed guests can be found on Rouleur Live’s website while the list of new and returning brands includes  Bioracer | ContinentalRibble | Santini | Scott | Specialized | Shimano | SRAM | Swift | Titici | TWMPA | Universal Colours | UYN | Vittoria | Wahoo | ZIPP | 3T | 4iiii | ABUS | Bianchi | BMC | Campagnolo | Ceramic Speed | Cervelo | Colnago | DT Swiss | Elite | Fara | FFWD | FSA | Heroin | Hope | KASK | KOO Eyewear | Le Col | MAVIC | MET | Muc Off | Muoverti | Panaracer | Fizik | Pinarello | Pirelli | POC | Reserve Wheels |

Event timings are as follows;
— Thursday 4th November, 18:00-23:00
— Friday 5th November, 12:00-21:00
— Saturday 6th November, 10:00-16:00 (U16s go free on Saturday)

A season pass is also available for all three days at £100. All tickets can be purchased from


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