Ribble Collective: Ride More in ’24

The Ribble Collective continues into 2024 following a very successful first season, now with a wider reach including riders covering Road, Gravel & Triathlon disciplines.

Ribble Collective: Ride More in ’24

The Ribble Collective is a group of diverse, like-minded riders all sharing a true love of cycling. With the support of Ribble, as ‘Privateers’, the Ribble Collective riders are able to set and achieve their own cycling goals across the year.

Ribble Collective Riders
Ruben Apers
Tom Couzens
Maddy Nutt
Joe Laverick
Hugo Milner
Amelia Mitchell
Mikey Mottram
Lewis Bradley
Keira McVitty
Dan Dixon

As well as being brand ambassadors, they will also be putting the Ribble bikes through their paces in the real world providing valuable feedback, gain support and encouragement from each other and help to inspire a wider audience to get involved with cycling. The Ribble Collective will be racing on a mixture of bikes from Ribble’s Ultra SL R, Gravel SL and Ultra Tri bikes.

“The first season proved to be very successful for the Collective as we saw our bikes racing across the world in some of the most epic locations generating amazing content, brand awareness and success culminating in the British Elite Circuit Race title (Ben Chilton), a podium in the Earth Gravel Series and multiple riders representing Team GB at the Gravel World Championships in Italy. This year is going to be another strong year for the Collective with a truly multi-disciplinary line-up as we see world-class triathletes joining the road and gravel mix. We’re all excited to see the riders in action across the globe this year as they inspire and entertain.” — Andy Smallwood, CEO, Ribble

For 2024, the Collective bikes will share the same paint scheme over all models featuring the prominent Gala Peacock teal across the frame with teal to Odyssey Black fade forks with the abstract Hot Pink flicker design and finished with standout Hot Pink Ribble decals. New additions to the Collective are ex-professional road cyclist Kiera McVitty, Gralloch UCI Gravel World Series silver medallist Amelia Mitchell and Belgian professional road racer (Ribble Rebellion) Ruben Apers who will be joining existing Collective riders Maddy Nutt, Joe Laverick, Mikey Mottram and Tom Couzens racing on Ribble Gravel SL’s. The Ultra SL R and Ultra Tri will be raced by triathletes Lewis Bradley, Dan Dixon and Hugo Milner.

The Collective will be in action on and off-road as they compete for National titles and Olympic and World Championship qualification, across the year, across the globe at multiple events including UK based races starting at Dirty Reiver, Unbound in the US, The Rift in Iceland, FNLD GRVL and Migration in Kenya.