NEWS: Ribble Cycles Bike Sponsor for Smurfit Westrock Team

Ribble Cycles, the UK’s premier performance bike brand, is proud to announce its official partnership with the Smurfit Westrock Cycling Team for the 2025 season.

NEWS: Ribble Cycles Bike Sponsor for Smurfit Westrock

Pictured: the Ribble Ultra, one of the bikes Smurfit Westrock Cycling Team will ride, with Ribble CEO Sean Hastings and the teams Rick Lister

As the team’s official bike sponsor, Ribble’s collaboration marks another step in its continued commitment to supporting women’s professional cycling and promoting the sport.

The Smurfit Westrock Cycling Team has established itself as one of the UK’s top women’s cycling teams. With an impressive track record that includes success in the British Road Series, British Criterium Series, and the Tour Series, the team continues to inspire cycling enthusiasts by delivering extraordinary performances in prestigious events such as the Tour of Britain and elite races in Belgium.

Under this partnership, the team will ride Ribble’s latest 2025 performance race bikes, designed to deliver exceptional speed and efficiency on some of Europe’s most challenging parcours. This collaboration is built on shared values of resilience, teamwork, and a passion for the sport.

Sean Hastings, Ribble CEO, commented: “Supporting the British cycling scene and continuing our presence in women’s elite racing, really matters to everyone at Ribble. We’re excited to partner with the Smurfit Westrock Cycling Team and help them achieve their huge potential in the upcoming season.”

Rick Lister, Team Manager of Smurfit Westrock Cycling Team, added: “Having Ribble Cycles as our bike sponsor is a game-changer for the team. Their bikes represent the perfect blend of performance and innovation, key elements that support riders in achieving their best. We’re excited to embark on this journey together.”

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