Team News: New kit, new kit sponsor and a whole new look for Madison Genesis in 2019
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New Kit for Madison Genesis
New kit, new kit sponsor and a whole new look for Madison Genesis in 2019
Related Story – Madison Genesis team for 2019
Everyone loves new kit day. It doesn’t matter who you are or what level you race at, new kit is great. The added bonus of being a pro, though is that you don’t have to pay for any of it.
You may have noticed from the picture, but at Madison Genesis we’ve made a few changes this year and the biggest one is kit manufacturer. Not every team has the chance to work with a truly world class brand, and we’re delighted to welcome PEARL iZUMi aboard. They need no introduction after years of working at the highest levels of cycling with teams like Garmin-Slipstream and BMC, and we’re extremely excited that we can continue that tradition of pro team collaboration into 2019.
The other big change is design. We figured that a new manufacturer was a chance to really mix things up, and this new kit with the orange-to-black fade, trademark houndstooth pattern and flashes of turquoise is the perfect complement to our striking Genesis Zero SL Disc race bikes.
“It’s exciting to have PEARL iZUMi join Madison Genesis as a sponsor” said Roger Hammond, MGT Team Manager. “They’re a brand with a proven record in cycling and we’re looking forward to working with them throughout the season.”
Dominic Langan, Madison CEO, echoed those sentiments, saying “PEARL iZUMi have one mission and that is to ‘make athletes better’. That’s what they’ve been doing since 1950 and over that time have introduced many innovations to cycling that riders of all abilities use every day. For 2019 the Madison Genesis team will be proudly wearing PEARL, benefitting from the technology and the experience of the many world class cyclist who have worn the kit in the past.”
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