Local Bike Shops: Bicycle Doctor (Manchester)

Featured advertorial: Why the Bicycle Doctor is one of the best bike shops in Manchester


Local Bike Shops: Bicycle Doctor (Manchester)

Following article submitted to VeloUK on behalf of Manchester Local Bike Shop, the Bicycle Doctor

When making a large or important purchase, there are various things to consider; the price of the item is always crucial, but so is customer support, knowledge of the product and the items quality. Other things also stand out though, and they are experience and passion for the item they sell.

We have all been there before when you’re in a large store looking for a certain item. Perhaps you’re shopping for a new mobile phone or TV set, but whatever it is you are speaking to a salesperson who doesn’t seem to care about your needs, nor possess much knowledge about the item in question.

Experiences like this can make shopping for something special fall flat. It could put you off going there again or using certain brands in the future. The fact that the salesperson you were talking to didn’t have the experience or qualifications to truly understand and help you were part of this, but the real thing that put you off was their lack of passion.

That is especially true for cyclists, for whom passion is everything. With cyclists riding their bike is much more than just a form of transport, it’s also a lifestyle. Since London hosted the Olympics in 2012 cycling has been more popular in Britain than ever before. Famous cyclists like British Olympic Gold Medalist Bradley Wiggins have transformed it into a passion shared by millions of people.

This passion is also shared by  The Bicycle Doctor Bike Shop in Manchester, in fact, this little shop has a very large passion for bikes for over 35 years. The shop itself, which has been in business since 1983, is located in Rusholme, South Manchester and have been selling quality bikes, parts and accessories as well as repairing them since they opened. It’s clear that the staff at the Bicycle Doctor love what they do as well as excel at it. That is the bike shop of choice for cycling enthusiasts in Manchester, and its multitude of shining customer reviews are a testament to that.

Unlike most bike shops  The Bicycle Doctor is unique in several ways, they happen to be part of the Workers Co-op group, which means that there is no hierarchy between the staff. The staff are all equal and run the shop as one solid team united by their passion for cycling and bikes in general. The team calls their interesting philosophy “same pay, same say” and means that every team member has the same stake in the company like any other. This method of working suits them, and it’s obvious to any passing visitor that the benefits are instantly blatant for the shop and its customers.

All team members at the Bicycle Doctor who work as mechanics are fully qualified, and Cytech certified. Cytech itself is a governing body of qualifications that specialises in mechanical engineering as well as other things. For a cycling repair shop, this is the highest possible honour and means that should your bike need to go in for repair not only is it in good hands but the best possible hands in the city of Manchester.

[pullquote]“We believe that the bicycle isn’t just the most efficient form of transport ever invented, but that it’s also a constant joy, whatever way you choose to ride it, fast or slow, long distance or short, rain or shine. Between us, we have done most of what can be done on a bike; commuting, touring, racing, mountain biking, swanning around and just having fun. As a result, we can help and advise on every aspect of your cycling life.”[/pullquote]

All cyclists are unique and have different needs and styles, luckily  The Bicycle Doctor has you covered no matter what your preference. The shop stocks numerous brands such as Wilier, Ridgeback, Endura, Whyte, Cateye, Ortlieb, Tubus, Abbus & Kryptonite, Brompton, Bontrager, Hope, SKS, Surly, Garmin, Shimano and Park Tools. They also stock a wide range of clothing and accessories from each of these brands boasting some of the most competitive prices in the city when compared to larger stores. These larger stores perhaps sell bikes and cycling equipment but may not specialise in it when compared to the Bicycle Doctor. That means that it’s a win-win for the customer when it comes to price, quality, and experience. Finally, you know you’ll finally be speaking to someone who is as passionate about cycling and bikes are you are.

Should you purchase a new bike from The Bicycle Doctor in store or online, then you will be entitled to 3 free bike services from the in store mechanics. That means that not only will you increasingly feel part of the Bicycle Store family but your bike itself will the best possible treatment from an expert who understands every part of it.

The Bicycle Doctor doesn’t also just sell and repair bikes; they are also specialists in building custom models. Not only that but they will take the time to sit down with you and discuss your custom build and how best to approach it. Is the bike for cycling to work? Is it to stand up to cycling across difficult and uncompromising terrain? Is it for racing? Finally, is there just a certain style you love and are there features you want that you feel may be beneficial. Whatever the case the team at the Bicycle Doctor will help you with your design and do their best to make sure your dream bike becomes a reality.

To conclude The Bicycle Doctor has a very bright future and the city of Manchester is incredibly lucky to be home to such a dedicated and passionate team of individuals who understand and live their craft every single day. If cycling is something that you are also passionate about, then you do owe it to yourself to visit their shop to see their products and meet their team, you can then see one of Manchester’s best bike shops for yourself.

In the store’s own words, “We believe that the bicycle isn’t just the most efficient form of transport ever invented, but that it’s also a constant joy, whatever way you choose to ride it, fast or slow, long distance or short, rain or shine. Between us, we have done most of what can be done on a bike; commuting, touring, racing, mountain biking, swanning around and just having fun. As a result, we can help and advise on every aspect of your cycling life.”

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