News: IG Markets Gold Jersey for Tour of Britain

Press Release: The IG Markets Gold Jersey to lead the way at The Tour of Britain

Spectators at Britain’s biggest free-to-watch live sporting event will be seeing Gold at the front of the peloton in 2011
September 2011 will see 96 of the world’s top professional cyclists from 16 of the leading teams taking to the start line of The Tour of Britain. Set over eight stages ranging from the wilds of West Scotland to the streets of central London, the leading overall rider will be pulling on the IG Markets Gold Jersey in recognition of their achievements. IG Markets is a leading provider of Contracts for Difference and part of the IG Group.

“We are delighted to be associated with The Tour of Britain and proud to say that as the UK’s No.1 CFD Provider we will be sponsoring the IG Markets Gold Jersey,” commented Tim Howkins, Chief Executive of IG Group. “The Tour of Britain presents an excellent platform for IG Markets as it is broadcast in many of our key territories worldwide, so the iconic new IG Markets Gold Jersey will be seen worldwide by millions of spectators. “The partnership between us and Britain’s leading cycle race underlines the growing popularity of cycling in Britain, both in terms of participation and media interest.  We look forward to being a part of this growth through our commitment to The Tour of Britain, which will allow us to engage with cycling fans, our clients and our prospects in a unique and very personal way.”

The IG Markets Gold Jersey will be officially unveiled at the National Launch of The Tour of Britain tomorrow, where full details of the 2011 route will be announced along with further details of how The Tour of Britain and IG Markets will be working together in 2011 and beyond. “We are naturally very excited to be working in partnership with a world-leading company such as IG Markets and this major announcement is great news for the race. IG Markets sponsorship of The Tour illustrates the worldwide reach and reputation of the event, ahead of what we are sure will be the best edition of the race yet” said Alastair Grant, Commercial Manager of SweetSpot Group, organisers of the Tour of Britain.

“The 2011 Tour will be the last major cycling event in Britain before the London Olympics and will give British fans a chance to see the best professional riders in the world competing on our roads. We look forward greatly to working in partnership with IG Markets and of course to seeing the eye-catching IG Markets Gold jersey leading The Tour of Britain peloton this year.” Scotland will be the perfect stage for The Tour of Britain Grand Depart on Sunday 11th September, with full details of the entire race route that will culminate in London, to be announced at the National Launch on Tuesday 19th April.

The Tour of Britain is proud to be partnered with The Prostate Cancer Charity.  Don’t forget this summer your chance to follow in the wheel tracks of the professionals and ride stages from The Tour of Britain.  Go to www.tourride.co.uk to find out more!

IG Markets will become Official Partners of both The Tour of Britain and The Halfords Tour Series, Britain’s unique televised team based city centre criterium series.

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