Primera Sports started out some 25 years ago as an Italian Road Bike Store in Bournemouth and they love their Italian Marques – here’s a customer’s build, a Wilier Cento 10 Air
Bike-Bling: Wilier Cento 10 Air
Primera Sports started out some 25 years ago as an Italian Road Bike Store in Bournemouth and they love their Italian Marques – here’s a customer’s build, a Wilier Cento 10 Air
Italian brands, says Primera Sports, really know how to make a road bike stand out. Always fantastic lines to the machines and they never disappoint. Primera Sports stock Wilier, Colnago, Kuota, Pinarello, Cipollini, DeRosa and of course Bianchi.
“They all ride absolutely awesome” says shop owner Bill Temple “and are guaranteed to put a smile on your face.”
The Wilier in the photo is a Cento 10 Air with Enve 4.5 carbon wheels. “We love the lines of this model and it’s been received very well by our customers” adds Bill.
Shimano Ultegra groupset
Enve deep section race carbon wheels
Direct mount rim brakes for better braking performance
Unique lines to the Wilier…
Aero, aero, aero … the in word for racing today and this has aero bars to cut through the air
Top brand hubs in Chris King
Direct mount front brakes and distinctive lines on the frame
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