News: Endura Delighted with Tour de France Invitation

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Headline sponsors Endura would like to congratulate Team NetApp-Endura on their invite to the take part in the world’s largest cycle race, the Tour De France.

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The Scottish based cycle clothing brand has supported the team since UK based Endura Racing merged with German Team, NetApp in 2012. This wildcard entry means there will be two teams wearing Endura kit competing in the 21 stage, 3,656 kilometre race which starts in Leeds, UK.

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“Obviously everyone at Endura is delighted to have news of the wildcard; it’s a reflection of the hard work that has gone in by Ralph and his team and a reward for the performances that the riders put in last year, particularly in the Vuelta.”

“I am pretty sure that our inclusion will add some extra spark,” says Jim McFarlane, Managing Director of Endura.

“It is also the pinnacle of a journey that started for Endura back in 2009 when the Endura Racing team was first launched with amateur riders competing domestically. Back then we would never have dared imagine that we would have kit on one team in the Tour, so having two teams wearing Endura this year is special for us. I could be wrong, but I don’t think that a cycle clothing brand has ever before made it to being in the title of a Tour team, so that feels kind of special too.”

Things have changed a lot for Endura in the last five years and it’s a nice moment to reflect on how impactful the race team involvement has been on our products as well as shifting the outlook of the company to be intensively focussed on product innovation and R&D. The Tour is another great opportunity to have our kit put through the wringer and we’ll be working flat out on team rider kit updates between now and July, particularly in the wind tunnel and climate chamber,” states Jim McFarlane.

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Endura is also the official supplier of the high-end, stylish Team NetApp-Endura Replica kit.

Get the Pro look – the Team NetApp-Endura Replica kit comprises a complete outfit, from S/S jersey, gilet, and bibshorts, to mitts, arm warmers, race caps, multitubes, socks, and even helmets. Find the complete outfit here.

 

 

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