News: Ineos riders get new Bioracer kit

Bioracer have designed, produced and created a kit like no other for the Ineos team for 2022. A kit designed to be raced in. A kit to feel the fastest in whether racing uphill, downhill, off-road or sprinting.

News: Ineos riders get new Bioracer kit

PRESS RELEASE

Get your custom Bioracer kit from Bioracer UK: Website here

The INEOS Grenadiers are proud to reveal their new kit for 2022, crafted by Bioracer. This is how fast feels. Bioracer have designed, produced and created a kit like no other for the team for 2022. A kit designed to be raced in. A kit to feel the fastest in whether racing uphill, downhill, off-road or sprinting.

Tom Pidcock back in Bioracer

The new design, which includes a textured effect to the team’s iconic line on the back of the jersey and bold swathes of Flag blue and Brigade red, makes it the most striking in the team’s history. A fresh gradient on the arm, created using a velocity pattern composed of Grenadier Lambdas in a subtle reference to the How Fast Feels philosophy, sits alongside the globally recognisable INEOS “O” pattern, seen across the INEOS Sport family.

And it feels fast. Launched today by Richard Carapaz, Filippo Ganna, Ethan Hayter and Tom Pidcock, the kit is the epitome of Bioracer’s ethos and their dedication and approach to the pursuit of speed.

With over 30 years of innovation woven into every stitch, Bioracer created the kit in-house from start to finish. The Belgian company includes a design and print studio, protolab, motion speed centre, wind tunnel and several fully-owned production sites worldwide. The Grenadiers cannot wait to represent Bioracer on the road from January 1st.

The kit is available to pre-order now from the INEOS Grenadiers Store and the Bioracer shop, and goes on sale in January 2022.

An example of Custom Bioracer from Ken and Chris at Bioracer UK – Tom Pidcock winning the Crit champs back in 2017 in Sheffield, an event sponsored by Bioracer UK

Speaking when the new partnership was confirmed in September, INEOS Grenadiers Team Principal Sir Dave Brailsford said: “I’ve known Danny and Bioracer for a long time and always admired what they do and the way that they do it. I’ve always hoped and believed that we would work together one day so I am genuinely delighted that day has now come. The ethos that underpins their work is built around speed – pure and simple – with athletes right at the heart. We share a common sense of adventure, a desire to innovate and do things differently but above all a passion for the race and for racing. We look forward to writing a new successful chapter together and showcasing their brilliant kit on the road in 2022 with our Grenadier spirit.”

Bioracer CEO Danny Segers said: “Our growing ambition calls for a more active role in the spotlight. Together with the best Grand Tour team of the last decade, we will be continuously pushing the boundaries of cycling performance. The INEOS Grenadiers stand out in the international peloton all year round, so we will certainly see the Bioracer logo on stage many times. Playing a leading role in the revolution of speedwear, we will translate the developments for the INEOS Grenadiers into the cycling apparel of millions of Bioracer riders worldwide.”