Sigma Sport have not been able to secure a joint title sponsor to continue their UCI team in 2014 and will take a year out.
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Team Press Release
It is with regret this morning that the cycle retailer Sigma Sport announces that its race team will not contest the 2014 season. Sigma Sport has been supporting the UK racing scene for over 10 years and throughout that time built a reputation as one of the leading domestic teams, helping to develop the sport and always competing with an aggressive racing style to animate races such as the Tour Series, Premier Calendar and the Tour of Britain.
In mid September and after two years as title sponsor, IG decided they would not be continuing their sponsorship in cycling due to a change in strategic focus. At this point Sigma Sport and the team management sought a new title sponsor but despite much interest, were unable to secure a contract that would help fund the team in the increasingly competitive UK racing scene.
Sigma Sport intends to use 2014 as a year to continue the search for a new title sponsor with the aim of competing as a UCI team again in 2015. Ian Whittingham, Managing Director at Sigma Sport said “It’s sad to see the team come to an end after so many years but we are certainly going out on a high after our great performance at the Tour of Britain this year. I’d like to thank the riders, staff and sponsors past and present for their commitment and support over the years helping to make it a memorable and rewarding time in the pelotonâ€
IG meanwhile had this to say when asked if they were continuing in the sport: “IG have been a proud partner of the IG-Sigma Sport team for the past two seasons, and we feel we helped create a really strong and exciting squad. We have also thoroughly enjoyed supporting the Tour of Britain for three years, in particular watching the parallel growth in both the race and our company. However the decision has been made to change our strategy and move away from cycling and polo, both of which we have supported enthusiastically, and explore other avenues of sponsorship.”
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