Madison Genesis joins the Zwift Revolution!

Madison Genesis is proud to announce that its stunning new team kit now features on Zwift.

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Madison Genesis joins the Zwift Revolution!

Fresh from launching the new-look team, bike and clothing at iceBike* recently, the team kit – made by Madison Clothing – will now be on Zwift so keep an eye out for the team during your next digital ride!

Madison Genesis is one of a very small number of UK teams on the indoor training software and is a great piece of exposure for the team as they look ahead to a successful 2018 season. With new team manager Colin Sturgess at the helm and five new riders, it is an exciting time for Madison Genesis, whether on the race circuit or in the computer world!

Just as in the real world, Madison Genesis will be organising team ride-outs on Zwift in the future, so fans can join the team for a digital ride-out – stay tuned for details on the team’s first Zwift outing.

For those that want to rock Madison Genesis colours in the real world, the 2018 team kit is available to buy now at

Zwift has taken the cycling world by storm in the last few months and has revolutionised the way many of us stay fit, allowing riders to make the most out of their indoor training. It’s an immersive game that makes it fun as your real-world efforts power your avatar online through stunning landscapes, including some well-known, iconic rides across the globe. You can also ride with thousands of athletes and friends from all levels in real-time. It’s the closest way you can get out on a group ride while the weather keeps us inside.

As well as five new riders, there are still familiar faces including Matt Holmes, who finished fifth at the 2017 Tour de Yorkshire and Connor Swift, who scored a pair of Tour Series victories last year. You can read all about the new-look Madison Genesis Team and get to know who the new faces are here:

Keep up-to-date with everything that the team is up to online and by following the Madison Genesis social media channels:
• Website:
• Facebook:
• Twitter:
• Instagram:







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