News: Cycling Brands LTD to Launch Crowdfunding Campaign

NEWS: Cycling Brands Limited to Launch Crowdfunding Campaign to Grow Prendas Ciclismo and Shutt Velo Rapide Brands

News: Cycling Brands LTD to Launch Crowdfunding Campaign

UK cycling apparel specialist Cycling Brands Limited today announces the pre-launch of its funding round on Seedrs, to accelerate growth following its acquisition of Prendas Ciclismo in October 2021. Launched in 2015, Cycling Brands was formed to build on the success of Shutt Velo Rapide with an ambition to acquire and integrate additional brands to build a portfolio of complementary companies. In 2021 it acquired the 25-year established Prendas Ciclismo.

Shutt Velo Rapide is a premium brand that designs and retails technical performance kit for cycling enthusiasts. Launched in 2009, the brand has a focus on sustainability through the use of recycled fabrics and quality Italian manufacturing, and has become a source of high-quality custom kits for clubs, teams and events. Prendas Ciclismo was founded in May 1996 to provide a one-stop-shop for cyclists looking for stylish and practical cycling apparel. The company has become best known for its reissues of some of the most iconic cycling jerseys from the sports’ rich past.

One of few growth industries during the pandemic, cycling has seen a huge increase in the past few years. The UK market alone was valued at £1.9 billion in 2022: a 19% increase from 2019. The global market was valued at £49 billion in 2021 and is expected to expand at a rate of over 8% from 2022 to 2030. Justin Belcher, founder at Cycling Brands says: “The intention is to continue to build the Prendas Ciclismo range of retro designs and restore the site to its former status as a go-to shop for Europe’s best cycling brands. Additionally, we will continue to build the strength and exposure of the Shutt Velo Rapide brand and product offering and continue to expand our profitable custom clothing division.”