Team News – New Sponsor for Madison Genesis


Madison Genesis has announced innovative brand, Stealth, as its official nutrition partner.

RST Cycle Clothing & Trigon Bikes

Team News – New Sponsor for Madison Genesis

Stealth is now the official nutrition partner to the Madison Genesis team and as such, will be used by all the riders throughout the season to keep them performing at the highest level during the toughest races.

MadisonGenesis_Robbins_Stewart 1

With an impressive array of energy gels, protein and hydration powders riders will be optimally fuelled for all of their races, from short and explosive criteriums, to multi-day stage races.

Founded by Tim Lawson, Stealth have a carefully developed a line of products designed to optimise athletic performance and is already a favourite among many athletes. This partnership with Madison Genesis is further proof that it is a company that manufactures high quality nutritional products for athletes at the top of their sport.

Dave Povall, Madison Genesis team manager, said: “We are thrilled to have Stealth as our nutrition supplier. The riders put their bodies through hell at training camps and during race season. It is vital that our preparation and nutrition is optimised throughout the year to perform at our very best – and that’s exactly what the Stealth range provides us.”


Tim Lawson, founder and CEO at Stealth, added: “I was lucky enough to race on the same team as some of the Madison Genesis riders as they took their formative steps into the professional ranks and know many of the guys from years of racing. It was wonderful to catch up with them and the other riders on a recent training camp in Majorca.

“It is clear that Roger and Dave make a formidable management team that is sure to bring the best out of their riders. Stealth Secret-Training is excited to support the team’s sports nutrition and race day personal care needs throughout the racing season, and use their valuable feedback to further develop the product ranges.”

For more information about the team and to stay up-to-date with how they are getting on, visit the below:
– Website:
– Twitter: @MadisonGenesis
– Facebook: /MadisonGenesis
– Instagram: @MadisonGenesis






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