Shows: iceBike Back in 2023

Madison and Sportline announce that iceBike* will return to the calendar for 2023 at two new locations to give more dealers than ever the opportunity to attend the event

RST Cycle Clothing & Trigon Bikes

Shows: iceBike Back in 2023

iceBike* is back for 2023 with two brand new venues

• iceBike* is back in-person after a two-year break due to the pandemic
• Two new venues and dates
• The event is being split into iceBike* North and iceBike* South
• First ever Sunday iceBike*
• Registration is open now at

Madison and Sportline are delighted to announce that iceBike* will return to the calendar for 2023 but with two new locations to give more dealers than ever the opportunity to attend the event.

In the biggest update to iceBike* in a decade, the trade show will now be split across two venues and two dates, within one week – one in the North of England and one in the South. Previously, iceBike* has always taken place in Milton Keynes but this new split-format has been created to make it easier for more dealers to attend in-person. This will also be the first time that an iceBike* has been held on a Sunday.

Up first will be iceBike* North which will take place on Sunday 5th (the first iceBike* ever to be held on a Sunday) and Monday 6th March at the Manchester Velodrome. This will be followed by iceBike* South on Thursday 9th and Friday 10th March at the Tobacco Dock in London. For those that are familiar with the event in Milton Keynes, there are over 70 world class brands, seminars from industry experts, new products, brand representatives and some excellent evening entertainment.

Dominic Langan, CEO at Madison and Sportline, said: “The last iceBike* was held in 2020 and so much has changed for our industry over this time. We all need to be on our ‘A Game’ to survive the challenges we face in the months and years ahead. Everyone, who is in our industry, should be exploring every avenue and opportunity to help build business growth right now. Register for iceBike* 2023 and we’ll bring you innovation, inspiration, stimulation, education and support for you, your staff and your business. We want iceBike* to be fun, social and provide you with plenty of interaction with all of our brands and the people behind them. I look forward to seeing you all at either the Manchester Velodrome or the Tobacco Dock in London in March 2023.”

iceBike* is one of the biggest trade shows in the UK cycling industry with huge brands such as Shimano, Park Tool, Kryptonite, Genesis, Elite, PRO, 100%, Garmin, Ridgeback, Vittoria, Maxxis and many more in attendance. After a two-year enforced break due to the COVID pandemic, Madison is looking forward to hosting again and bringing the industry together.

Dealers and members of the cycling industry are encouraged to register for the show now to stay up-to-date with all the news about the show. Subsidised rooms are available to Madison customers too, so please register and visit the website as early as possible to avoid disappointment.

Registration is open now on


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